国际商学院大学英语教研室刘晓琴—大学英语III.pdf
国际商学院大学英语教研室刘晓琴—大学英语III.pdf
CollegeEnglish III By Liu Xiaoqin Unit 1 The working day t nt en Co S G R Changing places: job swapping at work L Being a PA (personal assistant) V Job titles and describing jobs; names of company departments Describing jobs: asking other people about their job Present simple and present continuous; time expressions; state verbs How do people talk about their jobs? Learning objectives What are the typical structure of a company? g n i t t Ge o gr o n a rg am d e t r sta 主观题 10分 work--business--company If you work in a company, which department would you prefer to work in? 正常使用主观题需2.0以上版本雨课堂 作答 Organogram , by web designer Manu Cornet, June 27th, 2015. 主观题 10分 Write a name card about yourself, including your name, present position and responsibilities 正常使用主观题需2.0以上版本雨课堂 作答 job profile Name: Tom Wilson present position: Director of Information Technolgy at Transatlantic, Inc. present responsibility: in charge of a team of 25 people, who purchase and maintain all company IT hardward and service. organogram 1 Caroline Green Research and Development Manager Leila Smith 2 _______Dawson Human Resources Manager Bernard Yates Marketing Manager Sales Manager 5______Flynn 6 _____Holister Marketing Assistant Sales Executive 3________ Wimmer Purchasing Manager Lawrence Muyimba Financial Director Steve Cann 4 ________ Asaad Production Manager Accountant 7 _______ Reyes Workshop supervisor 10 ______ Parker Machinist 8 ______ Gomes 9 ______ Nowak Warehouse assistant IT Support Engineer Read the introductions and write the correct first names on the organogram. Talk about your job My name's Sveta. I help to make Sure the company is producing what people want to buy and promote our products. My name is Caroline. My area of I'm John Paul. I lead the team who I'm Gamal. I do the bookkeeping responsibility is finding and testing make our products and I'm new products. and the payroll. responsible for their safety at work. I'm Alex. I deal with our suppliers I'm Rosie. I'm responsible for My name's Ben. I operate some of and make sure we buy equipment recruitment and the equipment for making our and materials at the best prices. issues to do with staff welfare. products. I'm Jan. I'm responsible for I'm Daniel. I meet possible new I'm Marcelo. I unload deliveries, computer systems. I install customers and give record stock and hardware and software and fix them information about our products. make sure it is stored correctly. any problems. Read the introductions and write the correct first names on the organogram. Talk about your job My name's Sveta. I help to make Sure the company is producing what people want to buy and promote our products. My name is Caroline. My area of I'm John Paul. I lead the team who I'm Gamal. I do the bookkeeping responsibility is finding and testing make our products and I'm new products. and the payroll. responsible for their safety at work. I'm Alex. I deal with our suppliers I'm Rosie. I'm responsible for My name's Ben. I operate some of and make sure we buy equipment recruitment and the equipment for making our and materials at the best prices. issues to do with staff welfare. products. I'm Jan. I'm responsible for I'm Daniel. I meet possible new I'm Marcelo. I unload deliveries, computer systems. I install customers and give record stock and hardware and software and fix them information about our products. make sure it is stored correctly. any problems. Read the introductions and write the correct first names on the organogram. Talk about your job My name's Sveta. I help to make Sure the company is producing what people want to buy and promote our products. My name is Caroline. My area of I'm John Paul. I lead the team who responsibility is finding and testing make our products and I'm new products. I'm Gamal. I do the bookkeeping and the payroll. responsible for their safety at work. I'm Alex. I deal with our suppliers I'm Rosie. I'm responsible for My name's Ben. I operate some of and make sure we buy equipment recruitment and the equipment for making our and materials at the best prices. issues to do with staff welfare. products. I'm Jan. I'm responsible for I'm Daniel. I meet possible new I'm Marcelo. I unload deliveries, computer systems. I install customers and give record stock and hardware and software and fix them information about our make sure it is stored correctly. any problems. products. Read the introductions and write the correct first names on the organogram. Talk about your job My name's Sveta. I help to make Sure the company is producing what people want to buy and promote our products. My name is Caroline. My area of I'm John Paul. I lead the team who responsibility is finding and testing make our products and I'm new products. I'm Gamal. I do the bookkeeping and the payroll. responsible for their safety at work. I'm Alex. I deal with our suppliers I'm Rosie. I'm responsible for My name's Ben. I operate some of and make sure we buy equipment recruitment and the equipment for making our and materials at the best prices. issues to do with staff welfare. products. I'm Jan. I'm responsible for I'm Daniel. I meet possible new I'm Marcelo. I unload deliveries, computer systems. I install customers and give record stock and hardware and software and fix them information about our make sure it is stored correctly. any problems. products. key words and expressions find and test new products deal with our suppliers buy equipment and materials install hardware and software fix any problems lead the team who make our products recruitment and issues to do with staff welfare give them information about our products produce what people want to buy promote our products do the bookkeeping and the payroll operate some of the equipment unload deliveries, record stock 填空题 16分 Write down words or phrases that help you locate information in the organogram. Human resources [填空1] [填空2] Purchase [填空3] [填空4] Market [填空5] Accounting [填空6] [填空7] IT support [填空8] [填空9] Warehouse [填空10] [填空11] [填空12] Workshop [填空13] [填空14] Machinist [填空15] Sales [填空16] 正常使用填空题需3.0以上版本雨课堂 作答 Questions for you to think about 01 02 Do you know anyone who does any of the jobs in this organogram? Which do you think is the most difficult job to do? Culture tips-Company structure Many companies, regardless of industry, undertake activities across the same areas (research and development, marketing, production, sales, customer services etc) . A traditional hierarchical and bureaucratic company is normally given strategic direction by the board of directors. The board is headed by the chairperson (UK) / president (US), but operations are headed by the chief executive officer (CEO),sometimes known in the UK as the managing director (MD). Directors normally head the functions within the company (eg HR director, finance director) and managers lead the departments within a function. In small and medium- sized enterprises and in entrepreneurial businesses, the structure may differ. They may have relatively few layers of management, ie a flattened structure, which can benefit the company by increasing employee empowerment, participation and efficiency. Voc C y r a l a bu a ny p m o de en m t r a p ts Look at the list of company departments (a-h) and read situations (1-6) . Decide which department each person should ask to speak to when phoning the company. There are two more departments than you need. Company departments a Personnel b Accounts c Technical support d Quality Control e Sales f Marketing g Research and development h Production 1 Mr Mitchell is a marketing executive who has received several complaints from customers about faulty goods. 2 Mr Davies is a consultant who thinks he has not been paid for an invoice. 3 Mr Ivanov has just received the results of some laboratory tests on a possible new product. . 4 Ms Santoro is a sales executive who is interested in working for the company. 5 Ms Evans works in the company as a secretary and she has a problem with her computer. 6 Mr Chen is a retailer who is interested in stocking the company's products. Key words complaints faulty consultant invoice laboratory retailer stock Bookkeeping, consumer, expenditure, human resources, mail order, payroll, recruitment, retail outlet, salary, staff, wholesale, workforce Make three word diagrams 2 1 personnel 3 4 Make three word diagrams 2 1 accounts 3 4 Make three word diagrams 2 1 Sales 3 4 填空题 8分 Choose the best verbs from the box to make common verb-noun pairs. a. pay b. install c. book d. lead e. look up f. run g. recruit h. work on (1) [填空1] a business (2) [填空2] information (3) [填空3] a flight (4) [填空4] a team (5) [填空5] Software (6) [填空6] a project (7) [填空7] an invoice (8) [填空8] staff 正常使用填空题需3.0以上版本雨课堂 作答 L g n i n iste on Pers al tan s i s s a ts You are going to hear a conversation with a PA (personal assistant) who works for the director of a TV channel. Work in pairs and decide which of the following activities could be part of her job. Which of the following activities could be part of her job? p answering letters p making coffee p booking flights p prioritising appointments p booking train tickets p taking notes in meetings p co-ordinating special events p taking phone calls p looking up information p welcoming visitors Listen to the first part of the interview. Which of the above activities does she mention? 多选题 10分 Which of the above activities does she mention? A B C D E F G H I J panswering letters pbooking flights pbooking train tickets pco-ordinating special events plooking up information pmaking coffee pprioritising appointments ptaking notes in meetings ptaking phone calls pwelcoming visitors 提交 The first thing I do when I get to work is…(introduce the reason why I do so) I’m in charge of … ( introduce the reason why I do so), so I end up doing … And when…, it’s my job to …. A lot of the rest is like… I do…and … And I’m responsible for doing… 填空题 9分 Listen to the whole interview and complete the interviewer's questions: 1 So what [填空1] [填空2] [填空3] ，Sally? 2 What [填空4] [填空5] [填空6] ? 3 Do you [填空7] your job? 4 [填空8] [填空9] the people you work with? 正常使用填空题需3.0以上版本雨课堂 作答 Complete the following statements with the correct adjective from the box. busy friendly helpful organised reliable stressful 1 Sally's workplace is always very. . .busy. 2 According to Sally, it is important for a PA to be____. 3 Sometimes the job can get____. 4 She thinks her colleagues are very ____. 5 Sally's boss thinks she is ____. Listen to several people from the companies talking about their jobs and complete the following table. Name Duties Jeff Hynes liaising with other companies co-ordinating the word of project managers Harry Wilson overseeing company __2__ and ___3___ Jill Black responsible for ___6___and ___7___ staff members reporting to ___8___ No. of workers Phrases used My job involves ... ___1___ project managers ___4___ employees worldwide ________5______ 25 people ______9________ 15 staff plus ___11___ freelance writers ____12_____ contacting new clients Mary Fitzsimmo ns dealing with ___10___ sending out press releases in charge of a team of freelancewriters s g n i k pe a Des c ga r ibin job Make a list of the responsibilities that you have in your job. If you are not yet working, either think of another position you had (for example in a school club) ,or imagine you are doing a job from the organogram on page 10. Work with a partner. Use some of the questions from the interview to ask your partner about his/her job. Tell your partner about your responsibilities. Use the useful language to help you. g n i d Re a Cha n g lace p g in s Reality TV Reality TV is where real people are filmed in different situations. Some reality TV programmes are set in the workplace, such as a hospital or a hotel. Discuss these questions in small groups. Do you know any examples of reality TV shows which show people at work? Have you seen any of them? Read the quotes. Which opinion do you agree with? Why? ＂Most people don't know what it's like to do another job. That's why reality shows like this are so interesting. " ＂Shows like this give people the wrong idea because they only show the interesting parts of jobs. You can’t know what a job is like from just one hour of TV. " 填空题 4分 Skim-read the text, scan it and write the paragraph numbers next to the names. Paragraphs: Donald Eisner [填空1], [填空2]. Alex Jennings [填空3] , [填空4] . 正常使用填空题需3.0以上版本雨课堂 作答 Read the text again to see if the statements on page 13 are true or false. Begin by underlining a word or phrase in each statement you think you can find in the text. Donald Eisner 1 He comes from a rich family. T 2 He can cook pancakes. ……… 3 He cleans the hotel rooms to the company's required standards. …… 4 He is thinking of making a different person responsible for ordering the cleaning materials. ………. 5 He would not like other senior executives to work as cooks and cleaners. . ……… Alex Jennings 6 He believes quality is important in his restaurants. ………. 7 He has good skills as a waiter. ……… 8 He is making changes to the uniform that staff wear. ……… 1 Many critics dislike reality TV shows, but one show which has received very favourable reviews is Changing Places. The main idea is simple. Take the Chief Executive Officer of a company and put him in the position of one of his own company's low-end workers. 2 Donald Eisner is the CEO of Absalon chain of hotels in Australia. His family have been hotel owners for three generations and are one of the richest in the Australian hotel industry. In the programme we see Donald Eisner working as a bellboy, cook and cleaner while supervisors monitor his performance, noting any mistakes. He has some triumphs, it is true. In the kitchen, he successfully cooks several pancakes, for example, and he makes the beds correctly. The rest of his housekeeping, however, is not a success as he fails to clean any rooms to the company's required standards. At the end of the programme we see his supervisor taking him from room to room, pointing out his mistakes. 3 Alex Jennings runs a highly successful chain of steak bars called Wayside Inn. He has a reputation for demanding quality from his staff, both in terms of food and service. However, when he changes places with some of them, we see him fail in a number of tasks in the restaurant. As a waiter, he continually forgets to ask customers how they want their steaks to be done, and mixes up the orders completely when he has to serve five tables at the same time. A few minutes later disaster strikes when his tie becomes caught under the drinks on a tray! The next day when he takes the place of the cook, the supervisor makes him redo several of the steaks. 4 Now that their experience is over, are the CEOs thinking of making any changes to their businesses? The answer is that they already have. "We carried out several changes like sorting the knives, forks and spoons to make it easier for the pe rson who wa she s the dishe s, "sa ys Mr Jennings.＂We're also redesigning the staff uniforms. "Mr Eisner found the experience even more of a shock. He is not only making changes in his hotels, like the policy on who orders new supplies of cleaning materials, but he also wants to create a Changing Places day at all Absalon hotels so that all senior management can go through a similar process to him. 填空题 7分 Decide if the statements are true or false. 1. 2. [填空1] 3. [填空2] 4. [填空3] 5. [填空4] 6. [填空5] 7. [填空6] 8. [填空7] 正常使用填空题需3.0以上版本雨课堂 作答 主观题 10分 1 What do you think of the idea of having a Changing Places day in your company or place of study? 2 Would it be a good idea? Why/Why not? 正常使用主观题需2.0以上版本雨课堂 作答 You use the present simple to talk about habits and things that are always or usually true. Present simple and present continuous You use the present continuous to talk about things which are true only at the moment, or a process which is not completed. 主观题 10分 Write five sentences about things which happen or are happening at the moment in your company or place of study. 正常使用主观题需2.0以上版本雨课堂 作答 填空题 15分 Look at the time phrases in the box. Write present simple (PS) or present continuous (PC) next to the correct time phrase. always [填空1] at the moment [填空4] currently [填空7] every month [填空10] each year [填空13] generally [填空2] this month [填空3] now [填空5] today [填空6] never [填空8] this week [填空9] often [填空11] twice a month [填空12] sometimes [填空14] usually [填空15] 正常使用填空题需3.0以上版本雨课堂 作答 Work in pairs and read them to your partner. Ask your partner a question about each of their sentences. Business English students sometimes wrongly use a state verb in a continuous tense. Read the following sentences. Decide which are incorrect and change them. 1 We are needing an audio system for the conference. 2 Our staff are not understanding our financial position. 3 They are advertising for a new sales executive at the moment. 4 I can't employ him because he's having no references. 5 Don't disturb Richard just now because he's doing the payroll. 6 I'm thinking this new system is a big mistake. 7 I'm thinking of going on holiday next week. 8 Some people are still preferring to use a flipchart instead of PowerPoint. 主观题 10分 Decide which are incorrect and change them. 1 We are needing an audio system for the conference. 2 Our staff are not understanding our financial position. 3 They are advertising for a new sales executive at the moment. 4 I can't employ him because he's having no references. 5 Don't disturb Richard just now because he's doing the payroll. 6 I'm thinking this new system is a big mistake. 7 I'm thinking of going on holiday next week. 8 Some people are still preferring to use a flipchart instead of PowerPoint. 正常使用主观题需2.0以上版本雨课堂 作答 Some verbs are not usually used in the continuous because they talk about states, not actions. State verbs 'They love it' or 'They are loving it'? play Be Emotion: love, hate, want, need Possession: have, own, want, belong Sense: see, hear, smell, seem Thought: know, believe, remember State verbs doubt dislike understand suspect loathe like own need belong want know seem mean believe forget remember prefer hate love see Which verb can be either a state verb or an action verb? What is the difference in meaning? 主观题 10分 Which verb can be either a state verb or an action verb? 正常使用主观题需2.0以上版本雨课堂 作答 State verbs Some words can be state verbs and action verbs. 'I have a car.' – state verb showing possession 'I am having a bath.' – action verb which, in this case, means 'taking'. 'I think you are cool.' – state verb meaning 'in my opinion'. 'I am thinking about buying a motorbike.' – action verb meaning 'considering'. State verbs • I am disliking garlic. • I prefer winter to summer. • She is reading a good book. • I thinking about work. • Please don't forgetting me. • He is knowing him for a long time. I am hate school. • You seem tired. • She own a cat. Thanks! Unit 2 Online communication t nt en Co V R The power of word of mouse L Email addresses W Set phrases for emails and letters; formal and informal styles Computer terms; email and website terms How do people talk about activities done with computers or on websites? Learning objectives How do people write emails? 1 How much time do you spend on the computer for work or study? Is this amount of time increasing? Why/Why not? 2 Do you think you spend less or more time on the computer than your colleagues or friends? 主观题 10分 3 Think what you have done on the computer over the past seven days. Draw a pie chart to show approximately what percentage of time you spent on the following activities: • creating documents • reading and answering emails • finding information on the Internet • visiting social networking sites like Facebook • playing games • watching films or TV programmes • other 正常使用主观题需2.0以上版本雨课堂 作答 Online communication computers Emails Websites Smart phones 主观题 10分 What can we do when we edit a file? 正常使用主观题需2.0以上版本雨课堂 作答 Do you know these computer icons? Complete the definitions with the correct verb. browse crash download drag log on post restart upload 1 If you ______ the Internet, you look around for information online. 2 If you ______ something, you move it from the Internet to your computer. 3 If you ______ ，you start using a computer system, perhaps by typing in a password. 4 If you ______ the computer, you switch everything off and start it again. 5 If computer systems ______ ，they suddenly stop working. 6 If you click and ______ a document, you move it to somewhere else on the system with the mouse. 7 If you ______ a message online, you put it on the Internet so other people can see it. 8 If you ______ something, you move it from your computer to the Internet or a network. 填空题 8分 1. [填空1] 2. [填空2] 3. [填空3] 4. [填空4] 5. [填空5] 6. [填空6] 7. [填空7] 8. [填空8] 正常使用填空题需3.0以上版本雨课堂 作答 browse A new study from Michigan State University, though, argues that all students—including high achievers— see a decline in performance when they browse the Internet during class for non-academic purposes. (2018年12月六级真题（第二套）阅读) crash Experts believe the boxes from Air France Flight 447, which crashed near Brazil on June 1,2009, are in water nearly that deep, but statistics say they're still likely to turn up. (出自-2010年6月阅读原文) It is not the first time one of Google's famed selfdriving cars has been involved in a crash, but it may be the first time it has caused one.(2017年6月四级真 题（第二套）听力 Section A) download Just go online or download an app. (出自-2013年12 月阅读原文) And one medical program at the University of California, Irvine, gave their entire class iPads with which to download textbooks just last year. (出自2013年6月阅读原文) Log on You need a password to log on to the system. I couldn't log on and my email does not work at all. upload Try this: Take a photo and upload it to Facebook, then after a day or so, note what the URL link to the picture is and then delete it. (出自-2010年12月听力 原文) post I hate it for the post-dinner math it requires of me. （出自-2016年12月阅读原文） The U.S. Postal Service announced today that it is considering closing about 3,700 post offices over the next year because of falling revenues. （出自-2016年 12月听力原文） In August, when she first realized she had a problem, she posted a message on a Yahoo Internet addiction group with the subject line: “I have an Internet Addiction. （出自-2010年6月阅读原文） 主观题 10分 Make a video of you telling your partner at least 5 things you did on the computer or the mobile phone recently. 正常使用主观题需2.0以上版本雨课堂 作答 g n i d Re a Di me gita l dia I have informed him by word of mouth. These stories were transmitted by word of mouth. Xinhua said information about the opening was not publicized but was by word of mouth. The goal is their repeat business and their word of mouth referral to friends and colleagues. What does word of mouth mean in advertising? Word of mouth He said many in the community were more likely to rely on word of mouth and social media than official sources. (Los Angeles Times Sep 12, 2020) The news of the cases was spread by word of mouth rather than official channels, said high school teacher Eric Rodriguez. (Washington Post Sep 8, 2020) Word of mouse 主观题 10分 What do you think “word of mouse” means? 正常使用主观题需2.0以上版本雨课堂 作答 双关语 （pun） 根据牛津词典的定义，双关语是一种“文字游戏” （a play on words），就是用一个词表达两种或多 种含义，或是几个单词连起来读时，构成了与另 一个意思相同或相似的发音，以达到幽默的效果。 The use of a word in such a way as to suggest two or more meanings or different associations, or of two or more words of the same or nearly the same sound with different meanings, so as to produce a humorous effect. 1.语义双关 语义双关是利用某个词语的多义性在特定环境下 形成的双关，在字面上只有一个词语，而实际上 同时含有两种不同的意义，言在此而意在彼而造 成一种风趣俏皮、耐人寻味的意境，增强了语言 的表达效果。 1. 1单词双关 (1)Judge: Tell me why did you park your carhere? Motorist: Well, there was a sign that said FINE FOR PARKING. (2) Why are movie stars cool? Because they have so many fans. 1.语义双关--1. 1单词双关 (1)Judge: Tell me why did you park your car here? Motorist: Well, there was a sign that said FINE FOR PARKING. (2) Why are movie stars cool? Because they have so many fans. 1.语义双关--1. 2词组双关 (1) Mother: How do you like your newteacher? Mary: Not very much. Mother: Why is that?Mary: She told me to sit in the front for the present, but she didn't give me any present. (2) Which can move faster, heat or cold? Heat. Because you can catch cold. 1.语义双关 1. 3 谚语、习惯用语双关 (1) What is the worst weather for mice? When it rains cats and dogs. 1.4 仿拟双关 Where there is a way, there is Toyota. One man’s disaster is another man’s delight! The sale is now on. 1.5 延伸双关 Which is the longest word in English? Smiles. 2013年，在凯特王妃顺利产下小王子的消息传出 以后，《太阳报》将其网站及第二天报纸上的报 名从The Sun 改成了 The Son。 主观题 10分 Do you know any websites where people post opinions online? Have you ever posted an opinion online? 正常使用主观题需2.0以上版本雨课堂 作答 主观题 10分 Do you look at online opinions before making a purchase (for example, before booking a hotel) ? How much do they influence you? 正常使用主观题需2.0以上版本雨课堂 作答 主观题 10分 Do you visit any product or service fan pages （for example on Facebook) ? 正常使用主观题需2.0以上版本雨课堂 作答 Scan the article for each of the names in the box. Then match each name with the correct sentence （1-5) below. There is one name you do not need. a. Adam Brimo b. Dave Carroll c. Hugh Bainbridge the Nielsen Company d. Paul Patterson e. United Airlines 1 The Nielsen Company did research into different forms of marketing. 2 ______ possibly caused a company's share price to fall. 3 ______ believes that the rules for dealing with unhappy customers have not changed. 4 ______ made a chief executive aware of his grievances by writing about them on a website. 5 ______ suffered an unexpected crisis because of an online video. Share price For some months the share price remained fairly static. Analysts expect the share price to remain buoyant. The share price is likely to leap upwards. aware Kodak is an example of a firm that was very much aware that they had to adapt, and spent a lot of money trying to do so, but ultimately failed. (出自2013年6月阅读原文) given the increasing concern about health care costs for the aging population, Karraker believes policymakers should be aware of the relationship between disease and risk of divorce. (2019年6月四级 真题（第一套）阅读 Section C) grievance A grievance is a complaint. It can be formal, as when an employee files a grievance because of unsafe working conditions, or more of an emotional matter, like a grievance against an old friend who betrayed you. But “Trump can’t help getting in his own way” by constantly raising personal grievances and other side issues, Murphy said. (Los Angeles Times Sep 16, 2020) Crisis Across the country, 285 emergency¬management teams are devoted to crisis control.(2019年12月四级 真题（第二套）阅读 Section B) New research has found deep water reserves under the state which could help solve their drought crisis. (2018年12月四级真题（第一套）阅读 Section C) People often say that the best form of promotion is by 'word of mouth'. After all, people normally trust a recommendation from someone they know. But in today's digital world, consumers don't just talk to friends and family members. By posting their opinions online, they can reach thousands of other consumers. What's more, this is a very good way of persuading people to buy things. A recent survey by the Nielsen Company revealed that 70 per cent of consumers trust opinions they find online, which is much higher than the figures for other advertising media, like TV and only slightly lower than opinions of friends. Promotion Salary, promotion and plans for the coming year will also be discussed at the meeting. (出自-2011年12月 听力原文) Shouldering more of the workload may not earn you that promotion. (2017年12月四级真题（第一套） 阅读 Section C) digital Digital technology also makes it easier for people to co-ordinate their activities without resorting to hierarchy. (出自-2017年6月阅读原文) It might mean monitoring employee productivity on a digital leaderboard and offering prizes to the winners, or giving employees digital badges or stars for completing certain activities. (出自-2016年12月阅读 文） The bad news for companies is that negative opinions can go online as well as good ones. When Adam Brimo, an Australian engineering graduate, was dissatisfied with his mobile phone provider, he decided to set up a website to talk about his experiences. It quickly filled up with posts from other dissatisfied customers. In the end, the company invited him to meet their chief executive, who then gave a public apology. When Dave Carroll, a US musician, took a flight with United Airlines, his guitar was broken during the trip. The airline company refused to pay for the damage, so he wrote three songs about it and uploaded them on YouTube. This was a public relations disaster for the airline, and possibly the reason why their share price dropped by 10 per cent that week. damage I concluded that the profit from burgers is more than offset (抵消 ) by the damage they cause in health problems and environmental harm. (出自-2015年12月阅 读原文) Mail that was already processed in New Orleans facilities was moved to an upper floor so it would be protected from water damage. (2019年12月四级真题（第二套） 阅读 Section B) Overconcern with being perfect can damage our confidence if we never achieve it. (2019年12月四级真题 （第一套）听力 Section B) Paul Patterson, a professor of marketing, agrees that companies now have less control over how the public view them but points out that the way to deal with dissatisfied customers is the same as always. Companies just need to react faster in case a customer decides to contact other customers online. Some analysts worry that a company's image could be damaged by a small number of dissatisfied customers. But Hugh Bainbridge from the Australian School of Business says consumers do not believe everything they see online, and that brands are only damaged when a large number of customers are clearly unhappy. Instead of seeing it as a threat, companies should treat this new medium as a useful source of customers’ opinions. image Seventy percent of girls aged 10 to 18 report that they define perfect body image based on what they see in magazines. (出自-2016年12月阅读原文) As one of the most brutal predators (食肉动物), killer whales may not fit the image of a cultured creature. (2019年6月四级真题（第二套）阅读 Section A) Far from the traditional image of a culture of aggressive masculinity (阳刚), the absence of girls gives boys the chance to develop without pressure to conform to a stereotype.(出自-2011年12月阅读原文) threat As artificial intelligence (AI) becomes increasingly sophisticated, there are growing concerns that robots could become a threat. (出自-2016年6月阅读原文) Dogs may have learned to detect threat signs from humans and respond by trying to make peace, according to researcher Sanni Somppi. (出自-2017年 6月听力原文) Perhaps the biggest success story comes from Coca-Cola. In 2008, Dusty Sorg couldn't find a Coke fan page he could join on Facebook, so he downloaded a picture of a Coke can and created his own. Unexpectedly, it was a big hit with other fans. When Coca-Cola found out about it,they didn't try to get control over the page. Instead, they flew Dusty to Atlanta to meet their management team and told him to carry on the good work, with help from a few senior executives from the company. The result was a Facebook page run by a passionate fan and a good PR story for Coca-Cola. That really is a smart use of 'word of mouse'. public relations Members of the teams’ public relations staffs sat in suites outside the press box. (Washington Post Sep 10, 2020) In response to what was happening, Teen Vogue Editor-in-Chief Lindsay Peoples Wagner and public relations expert Sandrine Charles started the Black in Fashion Council to address these issues and hold brands accountable. (Los Angeles Times Sep 4, 2020) Words and expressions Promotion Recommendation Post opinions Advertising media Negative opinions Set up Be Filled up with Give a public apology Pay for the damage Upload /download Public relations disaster Share price React fast Brand Threat A big hit 填空题 6分 Pay for [填空1] a. A facebook page Set up [填空2] b. an apology Be filled up with [填空3] c. a website Offer [填空4] d. posts Upload [填空5] e. songs Run [填空6] f. the damage 正常使用填空题需3.0以上版本雨课堂 作答 Choose the correct answer, A, B or C. Before you answer each question, use the underlined name to decide where to look in the text. 1 According to the Nielsen Company's research, which is most likely to make someone buy a product? A a recommendation from a friend B a recommendation posted online C a TV advertisement 2 According to Paul Patterson, in the digital age, companies need to A use different media to advertise products B respond more quickly to customer complaints C put satisfied customers in contact with each other 3 What does Hugh Bainbridge feel about the effect of online opinions? A They give too much importance to a small number of complaints. B They allow customers to spread wrong information about brands. C They do not harm brands if there is no good cause for complaint. 4 What point does the story about Coca-Cola illustrate? A Companies have lost most of their control over their brands. B Companies can use consumers to create online content for them. C Companies need to monitor online content very carefully. 主观题 10分 What do you think would be the effect of “word of mouth” on a company? Share your ideas from two aspects: the advantages and the disadvantages. 正常使用主观题需2.0以上版本雨课堂 作答 Voc Em a y r a l a bu ils 主观题 10分 If you are going to write an email to your friend, what do you need to do? 正常使用主观题需2.0以上版本雨课堂 作答 填空题 6分 Match each symbol from a website address (1-6) with its name (a-f). 1. @ [填空1] a underscore 2. . b hyphen [填空2] 3. _ [填空3] c forward slash 4. - [填空4] d dot 5. [填空5] e at 6. \ [填空6] f backslash 正常使用填空题需3.0以上版本雨课堂 作答 Domains The country code top-level domains (ccTLD) .uk United Kingdom .us United States of America .ac Ascension Island .au Australia .ca Canada .cn People's Republic of China .co Colombia .es Spain España .eu European Union Domains Domains generic top-level domains (gTLD) .com commercial .org organization .net network .int international organizations .edu education .gov U.S. national and state government agencies .mil U.S. military 填空题 8分 Listen to the following parts of some common email addresses. Which are said as words and which as separate letters? com [填空1] uk [填空2] org [填空3] biz [填空4] us [填空5] ac [填空6] co [填空7] net [填空8] 正常使用填空题需3.0以上版本雨课堂 作答 填空题 8分 Listen to these email addresses. Write S if the spoken and written addresses are the same and D if they are different. 1 gbrent_39@gmail.com [填空1] 2 sales@taylormills.co.es [填空2] 3 bendmurphy@hotmail.com [填空3] 4 natalieomar@blogspot.com [填空4] 5 www.glf.com\products [填空5] 6 Mary-Ann. Perkins@copeland.org.uk [填空6] 7 www.gaskelltraining.biz [填空7] 8 s.denham@dur.ac.uk [填空8] 正常使用填空题需3.0以上版本雨课堂 作答 How to say email addresses? 主观题 10分 Read the following email addresses. 1. freight@bimson-inc.com 2. jon_ross@iea-llc.com 3. a.smith@example.com 4. andy_smith@example.org 5. mh_adams2015@freemail.net 6. info-desk@example.co.uk 正常使用主观题需2.0以上版本雨课堂 作答 Expressions to get emails "Can I have your email address?" "What is your email address?" "Do you have an email account?" "Thanks. Can I read that back to you to be sure? " "Can you send it to my email address?" "You can send it to me through email." "Can you email it to me?" "Can I email it to you?" "Can I send you the information through email?" Whenever you send an email to an account that doesn't exist, you get an automated email saying the mail was not delivered. You can use these sentences if you are in this situation. Expressions to get emails "Can I verify your email address? The address I have on file "."appears to be incorrect." p "I am unable to email it to you. Can you tell me your email address again?" p "I am getting a mail saying it is undeliverable. I might have misspelled it. Can I double check your email address?" p "The email address I sent it to was someone@hotmail.com. Is this correct?" p "I sent the email to someone@hotmail.com. Didn't you get it?" p "That's the wrong email address. My email address is someone@hotmail.net." p "Oh... I see the problem. My email address is some1@hotmail.com p 主观题 10分 Video a conversation between you and your classmate, exchanging email addresses and then try to verify them. 正常使用主观题需2.0以上版本雨课堂 作答 Email interface blind carbon copy carbon copy CC CC is the abbreviation for “carbon copy.” Back in the days before internet and email, in order to create a copy of the letter you were writing, you had to place carbon paper between the one you were writing on and the paper that was going to be your copy. Just like the physical carbon copy above, CC is an easy way to send copies of an email to other people. BCC BCC stands for “blind carbon copy.” Just like CC, BCC is a way of sending copies of an email to other people. The difference between the two is that, while you can see a list of recipients when CC is used, that’s not the case with BCC. It’s called blind carbon copy because the other recipients won’t be able to see that someone else has been sent a copy of the email. Computer technology means there are some differences between the language used in emails and letters. Read the following sentences. 填空题 10分 Put E if the sentence could only be in an email, L if it could only be in a letter and B if it could be in both. 1 Nice to hear from you. [填空1] 2 I attach a copy of the relevant form. [填空2] 3 I enclose a copy of the relevant form. [填空3] 4 Your request was forwarded to me. [填空4] 5 I'm afraid I couldn't open the document. [填空5] 6 I am sorry for the delay in replying. [填空6] 7 I am copying James in on this message. [填空7] 8 Thank you for your message. I will be out of the office from 26 to 28 May inclusive. [填空8] 9 I am also sending a hard copy. [填空9] 10 I look forward to your reply. [填空10] 正常使用填空题需3.0以上版本雨课堂 作答 enclose If you would like to send a donation to Cobuild, please enclose a cheque with your coupon. Please enclose a stamped addressed envelope to get your test results. Farmers often enclose their land with hedges. You must really be looking forward to it. Well, yeah, around Christmas time there's only one hour of daylight, so you really looks forward to the spring. （出自-2011年12月听力原文） They are reportedly meeting with lawyers to see how best to take the business forward. (2019年6月四级真题（第一套） 听力 Section A) Oh, he did? May I have his forwarding address, please ? Could you please go to the post office and forward my mail? g n i t wr i em ai ls Emails can be written in a formal or an informal style. Usually they are shorter and more like spoken English than letters. 填空题 10分 Match the verbs (1-10) with the more formal verb （a-j) with the same meaning. 1 talk about [填空1] a assist 2 ask [填空2] b contact someone 3 ask for [填空3] c enquire 4 help [填空4] d meet 5 think about [填空5] e purchase 6 get [填空6] f request 7 buy [填空7] g inform someone 8 get together [填空8] h receive 9 let someone know [填空9] i discuss 10 get in touch with someone [填空10] j consider 正常使用填空题需3.0以上版本雨课堂 作答 Look at the following ways to begin and end emails. Number each list in order of how formal you think the beginnings and endings are. (1=most formal; 5=least formal) . 填空题 4分 (1=most formal; 5=least formal) Beginnings Dear John [填空1] Dear Mr Green 1 Hi John [填空2] John [填空3] Hello John [填空4] 正常使用填空题需3.0以上版本雨课堂 作答 beginnings Email writing-part one: email greetings Formal Dear Sir/Madam, Dear Mr/Ms Jones, To whom it may concern, Informal Hi Alfred, Hello Eleanor, Dear Jasmine, Hello, Hi Ryan, Ryan, 填空题 4分 (1=most formal; 5=least formal) Endings Yours sincerely 1 Best wishes [填空1] All the best [填空2] Bye for now [填空3] Kind regards [填空4] 正常使用填空题需3.0以上版本雨课堂 作答 endings Formal Informal Yours sincerely, Yours faithfully, Kind regards, Best wishes, Thanks, Take care, Love, Number these two lists from 1-4, depending on how formal you think the expressions are. （1=most formal: 4-least formal) 填空题 4分 （1=most formal: 4-least formal) Requests Could you. . . [填空1] Can you. . . [填空2] I would be grateful if you could. . . [填空3] Please could you. . . [填空4] 正常使用填空题需3.0以上版本雨课堂 作答 填空题 4分 （1=most formal: 4-least formal) Apologies We are sorry about. . . [填空1] Sorry about. . . [填空2] We would like to offer our sincere apologies for. . [填 空3] Please accept our apologies for. . . [填空4] 正常使用填空题需3.0以上版本雨课堂 作答 Below are a list of phrases from two emails about the same meeting. Write the formal and informal phrases with the same meaning in the table in the order they appear in the email. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. to discuss the schedule for training day Looking forward to your reply Hi Andy but I could manage the week after Can we get together sometime Susan Jackson to talk about the schedule for training day but perhaps you could suggest a suitable time for the week after let me know Dear Mr Morris, I'm pretty booked up next week Sue I would like to arrange a meeting My diary is very full for next week 填空题 7分 Match the phrases with the same meaning. (e.g. 1,2) 1. [填空1] 2. [填空2] 3. [填空3] 4. [填空4] 5. [填空5] 6. [填空6] 7. [填空7] 正常使用填空题需3.0以上版本雨课堂 作答 主观题 10分 Put the phrases in the order they appear in the email. Formal Informal Dear Mr Morris, Hi Andy 正常使用主观题需2.0以上版本雨课堂 作答 sample Formal Informal Dear Mr Morris, ① I would like to arrange a meeting ② to discuss the schedule for training day ③ My diary is very full for next week ④ but perhaps you could suggest a suitable time for the week after ⑤ Looking forward to your reply Susan Jackson Hi Andy, ① Can we get together sometime ② to talk about the schedule for training day ③ I'm pretty booked up next week ④ but I could manage the week after ⑤ let me know Sue You have arranged a meeting with a member of staff from another department. Unfortunately you cannot now attend. Write an email to your colleague • explaining why you cannot meet • apologizing for the change of plan • suggesting an alternative day and time You have not worked with this person before so keep the tone friendly but formal. Write 30-40 words. Sample Dear James, I'm sorry but I can't now meet at 10 o'clock tomorrow. My manger is meeting a possible new client and wants me to attend too. Could you make Thursday afternoon instead? Yours, Martin g n i d rea y r a t e en lle nc m e xc e l e l p i a or e m Sup a Tips ick r t d n sf 言简意赅 专业而礼貌 正式通讯 即时通讯 收件人 吸引读者 保持拘谨的口吻 最初的邮件往来 采取个性化的风格 使用标点符号的习惯 感叹号 社交媒体 理解（被动） 别犹豫 有礼貌的落款 点击发送按钮 修改 检查 从… 的角度 显露出来 主观题 10分 When you begin an e-mail, start with a polite opening statement that includes a salutation. (salutation 称呼) 正常使用主观题需2.0以上版本雨课堂 作答 主观题 10分 他的音乐天分在小小年纪就显露出来。(shine through 显露) 正常使用主观题需2.0以上版本雨课堂 作答 主观题 10分 即使手机支付已经成为支付的主要手段，还有一 部分老年人保留着现金支付的习惯。 正常使用主观题需2.0以上版本雨课堂 作答 主观题 10分 有什么不懂得及时问老师。 正常使用主观题需2.0以上版本雨课堂 作答 主观题 10分 我今天不能参加会议，因为我要出差。 正常使用主观题需2.0以上版本雨课堂 作答 主观题 10分 字母全部大写等于是在大喊大叫。 正常使用主观题需2.0以上版本雨课堂 作答 THANKS Unit 3 Company growth t nt en Co S G L R Haier：an article about the history of a Chinese company R An article about how to think of good business ideas Growing pains: an interview with a business consultant about company growth Asking about the history of a comany Past simple: regular and irregular verbs and spelling of past simple forms What are the problems preventing a company from growing? Learning objectives How can people come up with good business ideas? How do you think these international companies began? a b c d e f Match each company with a sentence. 填空题 2分 1 Samsung began as a food trading company near the South Korean city of Daegu. 2 [填空1] began when a Japanese company that made weaving machines decided to set up an automobile department. 3 [填空2] began as a research project by two students at Stanford University, California. 正常使用填空题需3.0以上版本雨课堂 作答 填空题 3分 4 [填空1] began just after World War II when two engineers came together and started Tokyo Tsushin Kogyo. Its first commercialised product was a "power megaphone’. 5 [填空2] began in 1901 as a reorganisation of the Detroit Automobile Company. 6 [填空3] began when an entrepreneur started buying discounted records and selling them to stores in London. 正常使用填空题需3.0以上版本雨课堂 作答 Weave Even if I am on vacation in the mountains, I am eating food someone else has grown, living in a house someone else has built, wearing clothes someone else h a s s e w n fro m c l o t h w o v e n b y o t h e r s , u s i n g electricity someone else is distributing to my house.出 自-2011年12月听力原文 automobile The center of American automobile innovation has in the past decade moved 2, 000 miles away. 2019年6月 四级真题（第一套）阅读 Section A commercialised For these reasons I think physical books will have a longer existence as a commercial product than some currently predict.出自-2014年6月阅读原文 While it may be common for university researchers to try their luck in the commercial world, there is very little traffic in the opposite direction.出自-2010年12 月阅读原文 entrepreneur We recently caught up with yoga entrepreneur Leah Zaccaria, who put herself through the fire of change to completely reinvent herself. 出自-2017年6月阅读 原文 discounted It's a great opportunity to try some of the more expensive restaurants at a discounted price and try something new. 2018年12月四级真题（第二套）听 力 Section B Also, if we both sign up before Friday, we can get a discount on a six-month membership. 2018年6月四级真题（第一套）听力 Section B Company Country Year of start Google US 1988 Sumsung Korea 1969 Ford US 1901 SONY Japan Virgin Britain Toyota Japan 1946 Value Google Google LLC is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, search engine, cloud computing, software, and hardware. It is considered one of the Big Four technology companies, alongside Amazon, Apple and Facebook. Google 1988 founded by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University in Ca lifornia. 1998 2002 2004 incorporated as a reincorporated in An initial public California Delaware on offering (IPO) privately held October 22. took place , company. moved to its headquarters in Mountain View, California, nicknamed the Googleplex. 2015 announced plans to reorganize its various interests as a conglomerate called Alphabet Inc. Sumsung Samsung Electronics also acquired a 50 percent stake in Korea Semiconductor;further solidifying Samsung Electronics'position as a leader in semiconductor manufacturing. Samsung Electronics was founded in 1969 and quickly became a major manufacturer in the Korean market. During this initial period a burst of growth came from the burgeoning home electronics business and the company began exporting its products for the first time. 主观题 10分 Which one do you think are the most successful? Why? 正常使用主观题需2.0以上版本雨课堂 作答 g n i d Re a Haie r 主观题 10分 What do you know about Haier? 正常使用主观题需2.0以上版本雨课堂 作答 主观题 10分 Could you name any famous state-owned or private Chinese companies? 正常使用主观题需2.0以上版本雨课堂 作答 Make sentences about a Chinese company called Haier by matching the beginning of a sentence (17) with the correct ending (a-g) . 1 Haier is a Chinese company . . . . . . . 2 It began in the 1920s……. 3 In the 1950s it became……. 4 For the next thirty years……. 5 Then in 1984,the local government appointed. ……. 6 Mr Zhang was a keen student……. 7 He planned to turn the company around……. a of management theory and management techniques. b it did not experience very high growth. c which manufactures electrical appliances. d a new young manager, Mr Zhang Ruimin. e as a simple refrigerator factory. f and make it a success. g a state-owned enterprise. appointed Pierre Salinger was appointed senator from California but subsequently lost his first election.出自-2013年6月六级 听力原文 Working with the American Statistical Association, the journal has appointed seven experts to a statistics board of reviewing editors.出自-2015年考研阅读原文 In December of 1869, Congress appointed a commission to select a site and prepare plans and cost estimates for a new State Department Building.出自-2018年考研阅读原 文 keen Waiters, keen observers of humanity that they are, are catching on to this; in one poll, a full 30% said they didn't believe the job they did had any impact on the tips they received.出自-2016年12月阅读原文 I suspect that some experts in the field will be keen to address alternative explanations, such as unassessed variables playing a role in the well-being decline.2019 年12月六级真题（第一套）阅读 Section B Turn around Do you think our housing sales will turn around during this year? She slowed down her pace, but didn't turn around or even look back. I can't reach that dish. Could you turn around lazy susan? manufacture They were profitable to manufacture. 出自-2016年12月阅读原文 In fact, they are less significant, but steel-related manufacturing still accounts for 44% of industrial activity. 出自-2012年6月听力原文 appliances Among common kitchen appliances used for cooking, microwaves are the most energy efficient, followed by a stove and finally a standard oven.2019年12月四级真题 （第一套）阅读 Section C For example, consumers could use appliances in a more efficient way by adjusting the time of cooking to the type of food.2019年12月四级真题（第一套）阅读 Section C The number of devices you can talk to is multiplying— first it was your phone, then your car, and now you can tell your kitchen appliances what to do.2019年12月六级 真题（第三套）阅读 Section A state-owned "State-owned industries will always perform poorly," John Moore informed readers. More than 50 state-owned companies have been sold since the early 1980s. enterprise The purpose of today’s lecture, as you have seen from the title and the abstract, is to examine in more detail the problems facing small- and medium-sized enterprises which arise at least in part from having to adapt to rapid advances in technology.出自-2016年12月听力原文 Piling on higher taxes won't help, "If higher taxes make it more expensive to raise children," says Nicholas Eberstadt of the American Enterprise Institute, "people will think twice about having another child.出自-2013年12月阅读 原文 填空题 7分 1 Haier is a Chinese company [填空1] 2 It began in the 1920s [填空2] 3 In the 1950s it became [填空3] 4 For the next thirty years [填空4] 5 Then in 1984,the local government appointed [填空 5] 6 Mr Zhang was a keen student [填空6] 7 He planned to turn the company around [填空7] 正常使用填空题需3.0以上版本雨课堂 作答 Now read the article, which is about what happened after Mr Zhang arrived at Haier. 主观题 10分 What was the problem with the company according to Mr Zhang? How did Mr Zhang show his employees that quality control was important? What happened to Haier after quality control? 正常使用主观题需2.0以上版本雨课堂 作答 Mr Zhang soon realised that one of the problems was the company did not pay enough attention to quality control. In 1985,on his orders, the manufacturing team carried 76 substandard fridges onto the factory floor. Mr Zhang then handed out hammers to the workers and told them to smash the fridges. Some workers did not want to because the fridges were so expensive, but MrZhang insisted. One of the hammers is still on display today to remind employees of the importance of maintaining quality. Smash At the end of the day, these kinds of systems are primarily designed to protect against the sort of opportunistic smash-and-grab attack that makes up the majority of burglaries.出自-2016年12月阅读原文 We will smash any aggression. He was near to death after a car smash. insisted The big tobacco companies have always insisted that they are frank with their customers about the dangers of smoking and provide them with enough detail to make an informed decision.2016年6月四级真题（第二套）听力 Section A When Jonathan Swift proposed, in 1729, that the people of Ireland eat their children, he insisted it would solve three problems at once: feed the hungry masses, reduce the population during a severe depression, and stimulate the restaurant business.2015年12月四级真题（第一套） 阅读 Section B Display Facial photos of dogs and humans were displayed on the screen for 1.5 seconds.出自-2017年6月听力原文 When I told a group of school children who displayed helpless behavior that a lack of effort led to their mistakes in math, they learned to keep trying when the problems got tough.出自-2016年12月阅读 原文 What is the purpose of California's rule about alcohol display in gas stations.出自-2013年6月阅读原文 maintain Their life was much more comfortable than that of today. It was helpful to maintaining a nation's tradition.出自2016年6月阅读原文 Since industrialization, maintaining such a slow cultural metabolism has been much harder, with the long midday meal shrinking to whatever could be stuffed into a lunch bucket or bought at a food stand.出自-2016年6月阅读原 文 Professional fashion models are particularly vulnerable to eating disorders resulting from occupational demands to maintain extreme thinness.出自-2016年12月阅读原文 Under Mr Zhang's leadership, the company grew ra pi dl y a nd ove r t he ne xt fi ft e e n y e a rs , t h e y broadened their product range to include other electrical goods like air conditioners and televisions. It also acquired a number of other companies. In 2008, Haier overtook Whirlpool as the world's top producer of fridges. Range They broaden students’ range of interests.出自-2014 年6月阅读原文 If the law isn't there, people will drive within their ability range.2016年6月四级真题（第二套）听力 Section B This year, the programs range from one that turns the house into a collaborative essay to one that explores the meaning of exile.2019年6月四级真题（第三套） 阅读 Section C Acquire It took him a long time to acquire the skills he needed to become a good dancer.2018年高考英语天津卷 单 项填空 原文 Overwork and exhaustion are the opposite of resilience and the bad habits we acquire when we're young only magnify when we hit the workforce. 2018 年12月六级真题（第一套）阅读 Section B General Motors acquired a 50% stake in Saab for about $400m. Overtake The sugar industry is overtaking alcohol and tobacco business in generating profits.出自-2016年12月阅读 原文 As a result, their math grades overtook those of the other students by the end of the first semester—and the gap between the two groups continued to widen during the two years we followed them.出自-2016年 12月阅读原文 Some Asian countries have overtaken America in basic sciences.出自-2010年12月阅读原文 填空题 7分 Look at Exercises 1 and 2 and find words with the following meanings. 1 pieces of equipment for the home [填空1] 2 a company or business. [填空2] 3 very interested in something. . . . . [填空3] 4 not of acceptable quality. . . . [填空4] 5 break into many pieces. . [填空5] 6 increased,or included more things in. [填空6] 7 obtained something (often another company) [填空7] 正常使用填空题需3.0以上版本雨课堂 作答 主观题 10分 The following statements are false. Look at Exercise 2 again and correct them. 1 Quality control was good at Haier in the early 1980s. No,it wasn't very good/it was poor. 2 The manufacturing team decided to carry 76 fridges onto the factory floor. 3 The staff accidentally smashed the fridges. 4 In the 1990s, Haier only sold fridges. 5 In 2008, Whirlpool produced more fridges than Haier. 正常使用主观题需2.0以上版本雨课堂 作答 Key words Manufacture Appliances State-owned Enterprise Experience high growth Appoint Keen Turn around Acquire Overtake Translate the following expressions into English. 质量控制 在…的命令下 展出 保持质量 在…的领导下 扩大产品范围 收购其他公司 超过…成为…的领头羊 主观题 10分 Translate the following expressions into English. 质量控制 在…的命令下 展出 保持质量 在…的领导下 扩大产品范围 收购其他公司 超过…成为…的领头羊 正常使用主观题需2.0以上版本雨课堂 作答 Most of the verbs in the article are in the past simple tense. Past simple 多选题 1分 Decide which TWO of the following statements about the past simple are correct. Look at the article again to help you if you are not sure. A You use the past simple for a finished action in the past. B You use the past simple for an action which is not yet finished C You use the past simple if you say when the action happened. 提交 Regular verbs in the past simple are made by adding-ed, but the spelling of some regular past simple verbs can be a problem. Answer the following questions. Look back at the verbs in the text if you are not sure. What happens if: 1 the verb already ends in e (e.g.realise) ? 2 the verb ends in consonant+y (e.g.carry) ? 3 the verb has one syllable and ends in one vowel and one consonant (e.g.plan) ? 4 the verb ends in one vowel and one consonant, but has two or more syllables and the last syllable is not stressed (e.g.broaden) ? 主观题 10分 Find five irregular verbs from exercise 1 and 2. 正常使用主观题需2.0以上版本雨课堂 作答 Business English students often make mistakes with the spelling of irregular verbs in the past simple. Correct the mistakes in the following sentences. 填空题 6分 1 They spended over 5 thousand pounds on that project. [填空1] 2 I heared the news about the merger yesterday. [填空2] 3 I think we payed too much for that new equipment. [填空3] 4 He red business studies at university. [填空4] S He toke a taxi across town to visit the factory. [填空5] 6 He choosed not to go into the family business. [填空6] 正常使用填空题需3.0以上版本雨课堂 作答 填空题 16分 Present 1. become 2. break 3. fall 4. begin 5. find 6. know 7. grow 8. tear 9. tell 10. swim Past became [填空1] [填空3] [填空5] [填空7] [填空9] [填空11] [填空13] [填空15] swam Past Participle become [填空2] [填空4] [填空6] [填空8] [填空10] [填空12] [填空14] [填空16] swum 正常使用填空题需3.0以上版本雨课堂 作答 We form questions in the past simple with did plus the base form. When did the company begin? It began in the 1920s. We form past simple questions with was/were by inverting the verb and subject. Why was the company a success? The company was a success because. . . 主观题 10分 Read the statements about another Chinese company. Write questions for statements (1-6) . 1 Midea started up in 1968. When did Midea start up? 2 It made plastic tops for bottles. what…….? 3 The founder only had 5, 000 renminbi at the time. How much……？ 4 It employed just 28 people at first. How many……？ 5 Their first electrical products were fans. What……？ 6 They acquired an air conditioning company in 1998. When……？ 正常使用主观题需2.0以上版本雨课堂 作答 L g n i n iste Gr ain p g n ow i s You will hear an interview with a business consultant about a chain of sandwich bars called Spectrum. 单选题 1分 Listen to the first part of the interview and choose the correct newspaper headline (A-C) . A SANDWICH BAR CHAIN FACES COLLAPSE B RECORD PROFITS AT SPECTRUM C SANDWICH BAR CHAIN OPENS NEW BRANCH 提交 填空题 6分 I-Interviewer; A-Adrian I:It was [填空1] yesterday that Spectrum, the well-known chain of sandwich bars, is facing [填空2] . For the first few years, the company showed [填空3] growth, but about three years ago things started to go wrong. [填空4] began to fall and it seems they've never [填空5] . With me I have our business [填空6] , Adrian Gifford, to talk about what's gone wrong. Adrian, hi. A: Hello. 正常使用填空题需3.0以上版本雨课堂 作答 I-Interviewer; A-Adrian I:It was confirmed yesterday that Spectrum, the wellknown chain of sandwich bars, is facing collapse. For the first few years, the company showed spectacular growth, but about three years ago things started to go wrong. Profits began to fall and it seems they've never recovered. With me I have our business consultant, Adrian Gifford, to talk about what's gone wrong. Adrian, hi. A: Hello. 主观题 10分 Work with a partner and think of some possible reasons for the current situation at Spectrum. 正常使用主观题需2.0以上版本雨课堂 作答 填空题 5分 Now listen to the whole interview and decide if the following statements (1-6) are true or false. Write T or F. 1 Profits at Spectrum began to fall one year ago. F 2 Spectrum need to find a buyer quickly. [填空1] 3 One of their main selling points was their cheap prices. [填空2] 4 Spectrum have a total of twenty branches. [填空3] 5 They tried to enter a very competitive market. [填空4] 6 They never used frozen ingredients in their products. [填空5] 正常使用填空题需3.0以上版本雨课堂 作答 填空题 4分 Listen to the last part of the interview again and complete Adrian's advice. 1 It's best for a company to expand slowly and carefully. 2 Don't try to enter a new market without doing [填空1] [填空2] 3 Don't open a new branch before the existing ones are [填空3] . 4 Remember what makes your company [填空4] 正常使用填空题需3.0以上版本雨课堂 作答 填空题 3分 l: So, is this the end for Spectrum? A: Not necessarily, no. It's possible that they'll find a [填空1] . I believe that one or two companies have expressed interest. But if they want to buy the chain, they'll have to make the move very soon. The [填空2] for offers is getting close. l: So what exactly went wrong? Five years ago they seemed such a strong [填空3] . I think many people will wonder how they ended up like this. 正常使用填空题需3.0以上版本雨课堂 作答 填空题 3分 A: Well, I think it‘s a classic example of trying to do too much. Their first shop was really successful. People really liked the [填空1] fillings and because the product was good, they didn’t mind paying a fairly high price for it. So then Spectrum‘s response was to try and open more and more [填空2] . Three years ago they opened over twenty new (空格2) in one year. They just [填空3] too quickly. l: But surely expansion is a good thing? It's what all successful businesses want to do. 正常使用填空题需3.0以上版本雨课堂 作答 填空题 2分 A: Of course, yes, but it needs thought and planning. Quite often a company will try and [填空1] a new product on the back of some [填空2] success, but it doesn't always work. I think Spectrum did this when they started offering pizzas. There's so much competition from big pizza restaurants. It was very unlikely to succeed. l: But it wasn't just because of one unsuccessful product, was it? They really seemed to lose custom in general. 正常使用填空题需3.0以上版本雨课堂 作答 填空题 1分 A: Yes, because another thing that happens when a company expands too quickly is that the quality suffers, and they lose that attention to detail. For example, in this case, I think one big mistake was that they started to use frozen [填空1] in the pizzas and even in some of the other products. One of their selling points before that was we only use fresh (空格2）and that was why people liked them. 正常使用填空题需3.0以上版本雨课堂 作答 1: Right. A: This is a mistake that even really big companies can make. Remember the famous case of Toyota in 2010 when they had to recall several million vehicles? That happened because the company focussed on expansion and didn't pay enough attention to quality control. They actually admitted that. I: Hmm. So what advice would you give to a company that wanted to expand? A: I'd say, it's best to expand slowly and carefully and plan every step. Don't try to break into a new area without doing proper market research. Before you open a new branch, make sure all your current branches are profitable. And when you plan to open a new branch, always remember what makes your company special. I: Good advice, Adrian. A: Thank you. 主观题 10分 Which of Adrian's advice in Exercise 4 do you think is the most important? Do you know any businesses that have failed or become unprofitable recently? What do you think are the reasons. 正常使用主观题需2.0以上版本雨课堂 作答 Key words in Listening English Chinese Chain 连锁 Collapse 倒闭 Record 记录 Profit 利润 Branch 分店 Expand 扩张 Ingredient 配料 Collapse The author has come to agree that food shortages could ultimately lead to the collapse of world civilization. 出自-2016年6月阅读原文 After the failure of Lehman Brothers, many of the world’s largest banks feared the worst as the collapse of the housing bubble exposed investments in risky loans.出自-2016年6月六级听力原文 Expand Britons have cut their spending on it . Its prices have gone up over the years. Its quality has seen marked improvement. Britons have developed the habit of saving. It will expand in time. 出自-2017年6月阅读 原文 What about supply? The three environmental trends— the shortage of fresh water, the loss of topsoil and the rising temperatures—are making it increasingly hard to expand the world's grain supply fast enough to keep up with demand. 出自-2016年6月阅读原文 Ingredient Replacing sugar or salt with alternative ingredients. 出自-2016年12月阅读原文 The microwave and fast-food chains were the biggest catalysts ( ' , 催化剂 ), but the big food companies— which want to sell anything except the raw ingredients that go into cooking—made the home cook an endangered species. 出自-2015年12月阅读 原文 S g n i k pe a Fr a j a B es h Work in pairs. You are going to read about a food company called Baja Fresh. Ask your partner questions in the past simple, using the question words in brackets, to complete the missing information. Baja Fresh Baja Fresh is a chain of restaurants which serves fresh food with a Mexican theme. The company began in 1990 when a husband and wife team opened the first restaurant in. . . . (where?).They paid for it by taking out a mortgage on their house. mortgage I have no money or insurance to get professional help; I can‘t even pay my mortgage (抵押贷款) and face losing everything.出自-2010年6月四级阅读原文 But the boost in investor confidence needed for the plan to work will take time, time that Rosen says still requires him to buy food and make monthly mortgage payments.2016年6月六级真题（第一套） 听力 Section C They have purchased a home with a small down payment and a 30-year mortgage.2017年12月六级真 题（第二套）听力 Section C Baja Fresh Their selling point was. . . . . . (what?) and they refused to use microwaves and freezers in their kitchens. The restaurant was very successful and they gradually opened more. In 997, they had…… .outlets (how many? ) . Baja Fresh Then in 2002 Wendy’s, the international fast food restaurant, acquired Baja Fresh. They paid …… (how much?) for it. They wanted to make Baja Fresh into a big international chain but unfortunately this didn‘t work out. They tried to expand very quickly but they didn’t pay enough attention to the original business model. (when? ) sales began to decline and in 2004, they fell by 6. 4%. Faced with these figures, in……. (when?)Wendy's sold Baja Fresh for just $31 million to a group of private investors. Baja Fresh After the sale, Baja Fresh…….(what ?) and tried to recreate the original brand. Now the restaurant is doing well again. In 2010, they opened a new branch in. . . . . . (where? ) and in 2011, David Kim, the Chief Executive, appeared on the TV programme Undercover Boss. 单选题 1分 What is the main message of this case study? A B C Private investors often understand their companies better than big corporations. It's more important to look after your brand than to expand quickly. Large international companies have different priorities from smaller, local ones. 提交 g n i d Re a Bu id s s e n si eas Which one is the best business idea? 2 Mobile phones 1 Credit cards Business ideas 5 Package holidays 3 Fast food 4 Home computers Read the article about how to come up with good business ideas. Skim it quickly to get a general idea of the content. HOW TO FIND A GREAT IDEA Every successful business starts with a good idea. But how can you think of one? We can all learn to think more creatively. Here are three tips to increase the chance of coming up with that great money-making idea. 1________.The frozen food industry began when its founder, Clarence Birdseye, was working on a government project in the Arctic. One day he went fishing with some Inuits. He noticed that when they pulled a fish out of the water, it froze almost immediately. Later, when the time came to eat the fish, he also noticed it tasted almost the same as a fresh one. His observations led to the invention of the process for freezing food, and in time to the whole Birds Eye frozen food empire. 2________. The most famous example of this is the story of Archimedes, the ancient Greek mathematician who needed to find out whether the king's crown was pure gold or not. The answer came to him while he was taking a bath. Many successful business people will also tell you that their best idea came to them as they were doing something unrelated to their work. So, if you are stuck on a problem, leave it and do something completely different. Your unconscious mind will continue to search for a solution and eventually you may get that flash of insight. 3 _______. Think about successful ideas and how you could improve them or combine them with something else. For example, a fax machine was a telephone line combined with a photocopier, and YouTube a combination of a website and videos. 填空题 3分 Match each paragraph in the text to the correct advice. A Most good ideas develop out of one or more things that existed before. B Good ideas often come from looking carefully at the world around you. C The best ideas often come to people when they are not expecting it. 1. [填空1] 2. [填空2] 3. [填空3] 正常使用填空题需3.0以上版本雨课堂 作答 填空题 4分 Find words and phrases with the following meanings in the article. 1 pieces of advice tips 2 someone who starts a business [填空1] 3 a group of businesses controlled by one person or organisation. [填空2] 4 unable to progress with [填空3] 5 join to something else [填空4] 正常使用填空题需3.0以上版本雨课堂 作答 Most of the verbs in the article are in the past simple tense. Past continuous Match the past simple and past continuous rules with the correct example from the text, A, B or C. 1 We use the past simple when one event happened after another in the past. 2 We use the past simple and past continuous together to show an action that happened in the middle of another activity. 3 We use the past continuous to describe the background and the past simple for the events of a story. A The answer came to him while he was taking a bath. B When they pulled a fish out of the water, it froze almost immediately. C He was working on a government project in the Arctic. One day he went fishing with some Inuits. 填空题 3分 Match the past simple and past continuous rules with the correct example from the text, A, B or C. A. [填空1] B. [填空2] C. [填空3] 正常使用填空题需3.0以上版本雨课堂 作答 Read the story and put the verbs in brackets in the correct form, past simple of past continuous. ANNA DICKSON: MUMMY MITTS Anna Dickson 1 came (come) up with the idea of Mummy Mitts while she 2……(push) her daughter’s pram. It was a cold day and so she 3…… （wear) gloves. Every time her mobile 4…… （ring) or she 5. ……（need) to attend to her daughter, she 6…… (have) to take off the gloves and find Somewhere to put them. Then the idea 7……(hit) her. Why not attach the gloves to the handle of the pram? That was the beginning of Mummy Mitts. She 8……（launch) the product in 2006 and now they are on sale across Europe. 填空题 7分 Anna Dickson 1 came (come) up with the idea of Mummy Mitts while she 2 [填空1] (push) her daughter’s pram. It was a cold day and so she 3 [填空2] （wear) gloves. Every time her mobile 4 [填空3] （ring) or she 5 [填空4] （need) to attend to her daughter, she 6 [填空5] (have) to take off the gloves and find Somewhere to put them. Then the idea 7 [填空6] (hit) her. Why not attach the gloves to the handle of the pram? That was the beginning of Mummy Mitts. She 8 [填空7] （launch) the product in 2006 and now they are on sale across Europe. 正常使用填空题需3.0以上版本雨课堂 作答 THANKS 单击此处添加副标题