2. 瑞士卢塞恩应用科技大学线上暑期学校项目简介.pdf

Preliminary information, to be confirmed Online Summer Business School 2023 Management, Marketing & Sustainability of Tourism Businesses and Destinations Meet the Swiss Experts 26 – 28 June & 3 – 5 July 2023 Online Summer Business School 2023 Management, Marketing & Sustainability of Tourism Businesses and Destinations The Lucerne University of Applied Sciences and Arts – School of Business, offers an exciting series of lectures and presentations during a 6-day online programme with partners and experts from Switzerland’s most successfully developed destinations. The programme addresses bachelor and master students from all over the world as well as students from the Lucerne University of Applied Sciences and Arts. Students from other study programmes without previous knowledge of tourism are welcome. This summer school combines theoretical knowledge with opportunities to meet and learn from industry experts. Students have the unique opportunity to interact with the heads and other management members of the leading destinations and companies in Swiss tourism and thereby gain unique insights into the organization, structure and success factors of Swiss tourism. The programme features online lecturing, presentations, discussions and interactive seminars on cutting-edge topics. The working language of the week is English. PARTNERS AND EXPERTS Participants will get the unique opportunity to interact with more than ten managers of tourism companies and leading Swiss destinations such as Zermatt, Zurich, Switzerland Tourism and Cable Cars Switzerland. LEARNING OUTCOMES In this programme, you will: • Be introduced to the management and marketing of tourism businesses in Switzerland through academic and applied course content • Become familiar with the various forms of tourism management in both destination and tourism businesses • Gain knowledge in tourism-destination management, stakeholder management, service management, and in developing new markets • Have opportunities to demonstrate intercultural awareness • Meet students from Switzerland and other countries online while broadening your professional network LEARNING & TEACHING METHODS • The course will provide presentations and other interactive methods. • Contact hours include lectures, industry experts’ presentations, moderated discussions with your participation, case studies, exercises, group work and the Destination Management Simulation. • Group work, individual tasks, lectures, presentations, and the analysis of the practical application of topics in the compulsory reading material will strengthen your learning experience. Pre-course preparation will be required and is part of the course. • Your online presence of min. 80% of the sessions 1-5, 7, 11 - 12 is mandatory; the complete participation of the Management Simulation is mandatory (sessions 6, 8 - 10). CREDITS Depending on your credit requirements and your choice to complete the full assignment after the Summer Business School, either 3 or 6 ECTS will be awarded. 6 ECTS course will only be available for international students (not available for HSLU Students). For international students a complementary work (equal to 90 hours) will be required. This complementary work has to be submitted within 4 weeks after the summer school. REQUIREMENTS Bachelor’s and master’s students who wish to apply for the programme need to be a competent user of English. Any of the following will be accepted: • Mother tongue is English • Study in a university degree program that is fully taught in English • Provide a recognized English certificate: IELTS Academic (6.5), TOEFL (79), FCE, • Provide a confirmation letter from your university that you have a min. B2 level CAE (Common European Framework of Reference for Languages) in English. Furthermore, applicants need to have completed a minimum of two semesters of university-level study at bachelor’s (confirmation of enrolment). COSTS The tuition fee of CHF 1,800 will be waived for students who have been nominated to the Lucerne School of Business by partner universities, as well as for students of the Lucerne University of Applied Science and Arts. BENEFITS When attending the summer school, you strengthen your personal competence profile and learn from successful tourism business cases. Professional competence: Students understand tourism and destinations as key units and the various factors influencing the tourism (resort) market. Students recognize the importance of individual tourism businesses in the context of a tourist destination and are able to analyse the supply side of the businesses as well as the destination. Competence of Methods: Students analyse the performance of tourism businesses and the tourism organisation as well as the destination (of different sizes) as a whole. Social competence: Participants strengthen their social competence by the interdisciplinary and intercultural exchange between the students but also by the interaction with speakers and experts of the business world. Self-competence: Students start or further develop their motivation to engage in professional activities in tourism companies, destination management organisations or tourism related institutions. GRADING The grading will be done according to the European Credit Transfer and Accumulation System. The Lucerne School of Business assesses and grades the performance of the participants in accordance with Chapter V “Module Assessment and ECTS credits” of the “Academic Regulations for the Bachelor Programme in International Business Administration at the Lucerne School of Business”. For both options (3 ECTS and 6 ECTS) full-time attendance during the Destination Management Simulation (for other sessions an 80 percent attendance is required) is a prerequisite of the Online Summer Business School. Additionally, for: - 3 ECTS: online test, evaluation of the group work as proof of achievement - 6 ECTS (for international students only): group work, a transfer work in form of an assignment equivalent to 3 ECTS is required. REGISTRATION Students from our partner universities have priority. Places are limited, so please register early. Application deadline is June 1, 2023. Please send your signed Application Form together with a Confirmation of Enrolment from your home university (not for students of the Lucerne University of Applied Science and Arts) and your proof of English proficiency to summerschool-business-lucerne@hslu.ch. Before you apply, please make sure that you fulfil our requirements (see above) and that you agree to our Terms and Conditions. TERMS AND CONDITIONS Participants need to agree to our Terms and Conditions before they apply. ONLINE-PROGRAM (preliminary) Individual preparation as of JUNE 1st, 2023 Written preparation task will be sent to the students in advance. Monday, June 26th Time Topic Inputs 08:00 – 10:30 Session 1: Onboarding Meet and Greet All lecturers all participants Lunch Break 11:30 – 15:30 Session 2: Destination Management & Current Issues • Tourism in Switzerland – the framework • Introduction in Basics of Destination Management • Presentation “Current national and international issues of tourism countries, case Switzerland’s Tourism” Prof. U. Wagenseil State Secretariat for Economic Affairs SECO, Lucerne School of Business Switzerland Tourism Tuesday, June 27th Time Topic 08:00 – 09.15 Session 3: Destination Strategies • Introduction Destination Planning and Destination Strategies • Presentations & Forum Discussion “Strategic Destination Development, Digitalisation & other current Issues in Destination Management (Organisations)” 09:30 11:00 Inputs Dr S. Müller Made in Bern, Davos Tourism, Lunch Break 12:00 – 13:30 Session 4: Stakeholder Management • Introduction Stakeholder & Cooperation Management 13:45 – 15:45 • “4times5” Key Messages & Forum Discussion “Relevance and Needs of Stakeholders in Destinations – and how to deal with them” Dr S. Müller Outdoor Switzerland AG, Lucerne Tourism, Swiss Cable Car Association Wednesday, June 28th Time Topic Inputs 08:00 – 09:15 Session 5: Destination Marketing • Introduction Destination Branding & Marketing Prof. A. Liebrich 09:30 – 11:00 • Rigi Bahn, Crans-Montana Schweiz Tourismus, Rahel Ammon • “5times5” - Key messages & Forum Discussion “National & International Destination Marketing: Activities, Tasks, Cooperation, Trends from different (geographical) perspectives” Product Development in a Tourism Marketing Organization Lunch Break 12:00 14:00 Session 6: Destination Management Simulation Part 1 Prof. A. Liebrich 14.15 – 15.45 Preparation Destination Management Simulation Phase 1, Self-study and Teamwork Participants, Teams Homework Self-study & Preparation Destination Management Simulation Phase 2 Monday, July 3rd Time Topic Inputs 08:00 10:30 Session 7: Importance of MICE & Events in Destination Management • “3times5” Key Messages & Forum Discussions Dr S. Müller Bern Convention Bureau, WC MTB Lenzerheide St. Moritz Lunch Break 11.30 – 16.00 Session 8: Destination Management Simulation Part 2 Prof. U. Wagenseil / Prof. A. Liebrich Participants Tuesday, July 4th Time Topic Inputs 08:00 – 16.00 Session 9 & 10: Destination Management Simulation Parts 3 & 4 Prof. U. Wagenseil / Prof. A. Liebrich Participants/Teams Lunch break integrated Wednesday, July 5th Time Topic Inputs 08:00 10:30 Session 11: Sustainable Development of and within Destinations Dr S. Müller TESSVM Lunch Break 11.30 – 13.00 Session 12: Reviews & Learnings. Closing Remarks. ONLINE EXAM For international students: If you have chosen the full course (6 ECTS), the written assignment is due 4 weeks after the summer school has ended. Send to summerschool-business-lucerne@hslu.ch Dr S. Müller, Prof. Andreas Liebrich Participants Foreseen external partners/experts: CONTACT Lucerne University of Applied Science and Arts- School of Business Zentralstrasse 9 Post Box 2940 CH-6004 Lucerne / Switzerland summerschool-business-lucerne@hslu.ch