2019全球文化创意产业合作与发展国际会议.pdf
2019全球文化创意产业合作与发展国际会议.pdf
Conference Agenda 20 November 2019 (Wednesday) Venue: Lobby of Hyatt Place Shanghai Hongqiao CBD(No. 9 Shenhong Road, Minhang District, Shanghai) 15:00-20:00 Conference Registration (Available 24 hours at the hotel) 21 November 2019 (Thursday) Venue: Conference Room C0-02, 3 rd Floor, Building C, National Exhibition Center (Simultaneous Interpretation Services Provided) Opening Ceremony of 2019 International Conference on Global Cultural and Creative Industries 11:30-13:00 13:30-16:30 Registration Keynotes Speech • Industry-University Relations in Creative & Culture Industries: Strategic Priorities Keynote Speech by Ernest J. Wilson III Member of the American Academy of Arts and Sciences Fom记 r Dean of USC A皿enberg School for Communication and Journalism from 2007 to 2017 • Museum and Cultural and Creative Industry Keynote Speech by CHOU Kung-Shin Fom记 r Director of the Taipei Palace Museum Chairman of Juming Museum • Aesthetic Evolution in the Age of Artificial Intelligence Keynote Speech by VICTORIAYUNG-CHIHLU Professor, PhD Program of Creative Industry, Sh由Chien University, Taipei • The New Realm of School-Enterprise Cooperation under the Guidance of SG Era Values --Case Study of the Red Ship Image Project of Shanghai Jiao Tong University Keynote Speech by JIN Yuanpu Distinguished Professor, School of Humanities, Shanghai Jiao Tong University • Digital Evolution of Cultural heritage Keynote Speech by FEI Jun Professor, Digital Media Lab of China Central Academy of Fine Arts (CAFA) • The Automation and Datafication of the Cultural and Creative Industry Keynote Speech by Ang Peng Hwa Professor, Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore Former President of the International Communication Association • Perspectives from a Global Marketer Keynote Speech by Ted Skidmore Fom记 r Disney VP of Worldwide Research & Insights 二 已 g ggg 1 立四“店 汕叫 化 mu 文 比咄 球 。已 2: 彻 ICC/ 翌梵竺笠空吧空竺 9 , ＿ 三 9baI m 1己 纽 oo g g- co gi oal 全 扣团 化 mu 文 e球 2”盂 彻 阶 ICC/ 翌轻竺笠空吧空竺 ＿ 22 November 2019 (Friday) Venue: Jia Xue Room 7, Hyatt Place Shanghai Hongqiao CBD (Simultaneous Interpretation Services Provided) 10:00-12:00 Visit to the Yangtze River Delta International Cultural Industry Expo 12:00-13:00 Luncheon: Da Hua Lang Room 13:30-18:00 Panel: International Cooperation and Industry-Academy Cooperation in Global Cultural and Creative Industries 13:40-15:00 Panel 1: Digital Art in the New Era Moderator: Sherwood HU Distinguished Professor, USC-SJTU Institute of Cultural and Creative Industry, Shanghai Jiao Tong University Guest Speakers: • Sherwood HU Distinguished Professor,USC-SJTU Institute of Cultural and Creative Industry, Shanghai Jiao Tong University • LIN Jinn-Ting New Media Artist • LI Deshon Ph.D., Fudan University, General Manager of Ali Entertairunent of Shanghai • Geoffrey Alan Rhodes Chair of Art Department, Associate Professor, School of the Art Institute of Chicago • ZHOU Shuhua Professor, Leonard H. Goldenson Endowed Chair in Radio and Television, School of Journalism, University of Missouri President of the Chinese Communication Association Guest Speakers: • JIANG Peiyi Vice President of Himalaya FM Group • LINXun Dean of Art and Design School, Shanghai Institute of Technology • James C Oliverio Executive Director Professor of Digital Arts & Sciences Professor of Music Digital Worlds Institute, University of Florida • RUANXing Dean of School of Design, Guangqi Chair Professor, Shanghai Jiao Tong University • XIE Jianming Vice President of Nanjing University of the Arts Professor of Design Institute of Nanjing University of the Arts Chief Expert of Jiangsu Literature and Art Industry Research Base 16:20-17:40 Panel 3: International Cooperation in Cultural and Creative Education Moderator: ZHANG Weimin Professor, Dean, USC-SJTU Institute of Cultural and Creative Industry, Shanghai Jiao Tong University 议 Dean of School of Design, Guangqi Chair Professor, Shanghai Jiao Tong University g归 Glo 品 g Moderator: RUAN Xing 9bal Panel 2: Technology and Culture d发 1 ”8 h 与 烹 aF dC al o王 2 ICC/ 翌氐竺究生吧笠竺 创三 15:00-16:20 ， ＿ 议 gg oo 8归 Glo 9bal d发 1 n810 与 0a 创 烹 需 邓 0玉 吼25 ， ICC/ 挠梵立吃，左吧空竺 ＿ Guest Speakers: • DINGKeke Director, Vice President of Dobe Group • Paul McDonald Professor of Culture, Media and Creative Industries, Vice Dean (People and Planning) for Arts in the Faculty of Arts and Humanities, King's College London • Onye P Ozuzu Professor of Dance Dean University of Florida College of the Arts • SUN Jitao Experience Design Expert Alibaba's New Retail Design Division Bee-eye Senior Consultant • Ernest J. Wilson Ill Member of the凡nerican Academy of Arts and Sciences. Nominated by former President Bill Clinton to serve on the Corporation for Public Broadcasting's board (2000 to 2010), chairing it in 2010. Former Dean of USC An nenberg School for Communication and Journalism (2007 to 2017). • ZHANG Weimin Professor, Dean, USC-SJTU Institute of Cultural and Creative Industry, Shanghai Jiao Tong University 18:00 The End Shanghai 8:30-10:00 Chief Editor's Forum (Simultaneous Interpretation Services Provided) Topic: Publishing in International Journals Time: 8:30-10:00 Venue: Room A07-200 Moderator: XUEKe Guest Speakers: • Ang Peng Hwa Chief Editor of Asian Journal of Communication, Professor, Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore Former President of the International Communication Association • ZHOU Shuhua Deputy Editor of Computer in Human Behaviors Professor, Leonard H. Goldenson Endowed Chair in Radio and Television, School of Journalism, University of Missouri President of the Chinese Communication Association • XUEKe Deputy Editor of Telematics and Informatics, Professor, Vice Dean, USC-SJTU Institute of Cultural and Creative Industry, Shanghai Jiao Tong University • Louisa HA Chief Editor of Journalism and Mass Communication Quarterly • LIU Peng Chief Editor of Shanghai Journalism Review 9 如纽 Venue: A7-A8 Building, Zizhu International Education Park, 155 Tanjiatang Rd., Minhang District, 1 g fg 23 November 2019 (Saturday) 三 烹 。 已 2 ICC/ 翌梵竺笠空吧：：节竺 催王 ， ＿ 三 玉 与 “e 作 k“ 9 bal 纽 』 gg Coo 扣叫 化 mu 文 。已 2 h盆C 球全 吼 ， ICC/ 翌梵兰空竺吧笠芒 ＿ • SONG Junhua Director of China Intangible Cultural Heritage Research Center at Sun Yat-Sen University, Key Research Base of Humanities and Social Sciences of the Ministry of Education, Editor-in-Chief of Journal of Cultural Heritage • ZHANG Guotao Director of Editing Department of Modem Communication 10:00-12:00 Panels Panel 1 Finance and Investment in the Cultural and Creative Industry Panel 2 Filtn, Music, and More as Cultural Markets Panel 3 Culture, Creativity, and Design Panel 4 Case Studies of Cultural and Creative Industries Panel 5 Traditional Culture, New Media, and Contemporary Art Panel 6 Culture and Economy in the Information Society-Graduate Students Panel 7 D电ital Exploration and Inheritance oflntangible Heritage - Graduate Students 12:00-13:00 Luncheon 13:30-15:30 Panels Panel 8 Education and Cultural and Creative Talent Training Panel 9 Museums, Exhibitions, and Derivatives Panel 10 Internet, Community, and User Research Panel 11 Urban Culture and Competitiveness Panel 12 Cultural Communication & Cross-border Integration of Culture and Creativity - Graduate Students Panel 13 Content Production and Business Model Innovation of Film and Variety Shows -Graduate Students Panel 14 Cultural and Creative Industry & Creative Space-Graduate Students 15:30-16:00 Closing Remarks & Awards Ceremony-A07-200 16:00-17:00 Art Valley Studio Show - ICCI Gallery,1 5• Floor,A07 17:00-18:30 Farewell Reception - Basement Floor Venue: RoomA07-400, Zizhu International Education Park, 155 Tanjiatang Rd., Minhang District, Shangh扣 Moderator: ZHANG Weimin张伟民 No Discussant: JIANG Jinzhang姜进章 Speaker Afilhalion Title Sunghan Ryu Shanghai Jiao Tong University 1tecedents and Consequences ofContributors'Relationship Motivation m Reward-basedCrowdftu汕ng 凡 2 FANCenJun 范岑君 Partner ofShanghai Ivy Capital A View onC血u-al andCreative !Jiduslly From the Perspective of Profess10nal Equity liivestment 从专业股权投资角度看文创产业 3 4 YANG Ha1zhong 杨海忠 LI Hua1yu 李怀宇 Deputy General Manager ofShanghai Z1zhu seedlmgs Eqmty Investment Fund L1m1ted Chairman ofStartHub Inc "Scientific and Tecl111olog1cal !1111ovation +Ven血e Investment " Empowers theCttlh.u-alCreative II1dusl!y “科技创新＋风险投资 ＇＇ 赋能文创产业 Will Netflix Make TV Me如 AnotherNok旷 奈飞会让电视媒体进入诺基亚时刻吗？ bal 议 o, Time: 10:00-12:00, 23 November, 2019 8d Panel 1 Finance and Investment in the Cultural and Creative Industry 8吐 Glo PANEL SPEAKERS gg oo 虹gg gg汪 ICC/ 翌梵兰空空吧空竺 1 ”” 发与 。 三 2击 吼 t ＿ ' ＿ l 议 oo泣 叩 bal , o 已 玉 三 五 oal 扣 5化 它 g 2 芯 全 彻 ICC/ 翌轻竺究生吧空竺 Panel 2 Film, Music, and More as Cultural Markets Time: 10:00-12:00, 23 November, 2019 Venue: RoomA07-201, Zizhu International Education Park, 155 Tanjiatang Rd., M呻ang District, Shanghai Moderator: Sherwood HU胡雪晔 No 2 Discussant: Sherwood HU胡雪晔，Paul McDonald Speaker Alfihatwn Title Mar Almeida LaChancha Azul Pop-Ct血u-e and Its Soc10-Econouuc IInpact Tiuough Movies, Music and Adve1tisement, m Today's World Shanghai Jiao Tong University Consmnption, Discove1y 叩d Pa)'lnent II1vestigating Consumer Behaviom Towai·ds Music StJ·eanm1g Se1vices m Cluna ShihChien Umvers1ty Creative Clusters m the Movie 1.Jiduslly Social Network IInphcation Jordan Robert Gamble HSIEH Mmg-Hung 3 谢明宏 WUChia-Mmg 吴家铭 HSIEH Mmg-Hung 4 谢明宏 TU Haohan ShihChien Umvers1ty Tiie limovative Allocation Strategies for Cliinses Film Investors— the Viewpoints of Social Network The01y 中国电影投资者的创新配置策略 —社会网络理论观点 涂浩涌 5 LIU Yong Umvers1ti Brunei Darussalam 3D or Not 3D, It's a Question, but More Like ru1 A1tistic Chmce 6 Anubha Sarkar M onash University Hollywood's Global Affauthe Culnu-al IndustJy ru1d Soft Power YUL1 7 余莉 HUANGKanm 黄康妮 Shanghai Jiao Tong University Do People Recover from Emotional Tramna? A St11dy of the Intimate Relationships 111 "Ex" F1hllS? 情伤令人成长吗？ 一 “ “前任 电影的亲密关系模式研究 No Speaker HUA Min 花敏 2 HU Wu 胡武 WEI Shile1 卫诗磊 ZENG Zhenwe1 曾振伟 Discussant: GeoffreyAlan Rhodes Afiiha!Jon Title Impenal College of London Combinational Pictorial Stimuli and Its CAD Application m Suppmting Design Creativity Shanghai Jiao Tong Umvers1ty Socially Engaged凡t and Its血pact on the Cmrummities Be1hang University Take Ani1nation Out ofMovie,Take GIF Out ofAnimation--Group Research of'FEIQINA',At1血age At-cheological Culh.u-al And Creative Brand 让动画离开电影 ， 让GIF离开动画 — — 景纣象考古型文创品牌 费那奇动画」＼组研究 Jinan Umvers1ty The Integrntion of Chinese Modem Life Aesthetics and World Cmrunercial Culllll"e 中国现代生活美学与世界商业文化的融合 9 gg GI 云 Moderator: LI Xiaofang李晓芳 与 Shanghai e r咬作 化 n” a合 Venue: RoomAOS-210, Zizhu International Education Park, 155 Tanjiatang Rd., Minhang District, l 化 扣ral Time: 10:00-12:00, 23 November, 2019 王 臼 已 Panel 3 Culture, Creativity, and Design 0a 2 ICC/ 翌梵竺笠空烹空空 催三 ， ＿ 议 gg oo 8虹 Glo ＿ 0 , bal 1 n8d 发与 三” 。已 2 - ii c 创 ICC/ 尽轮竺兄空烹空竺 Panel 4 Case Studies of Cultural and Creative Industries T ime: 10:00-12:00, 23 November, 2019 Venue: Room A07-200, Zizhu International Education Park, 155 Tanjiatang Rd., Minhang District, Shanghai Discussant: Ben Lee Moderator: WANG Wei王维 No. 1 2 Speaker Af1"ihat1on JIN Tao Vice Chairman of Shanghai Shendi 金涛 Cultural Development Inslitute John Wilham Mateer University ofYork Author of Producer to 3 4 5 M ARuiqmg 马瑞青 Producer A Step-By-Step Guide to Low Budget Ftmdamental of Creativity Theme Inte1pretation of Disney--Analys1s of Values Shaping h汀omism Resmt Plruming 创意之基迪士尼的主题演绎 一析旅游度假区规划中的价值观塑造 Academ.ic-IndustJy Collaboration for Cmrunercial Film and Televis1011 Production an Exploration of Case S11.1dies Disrnptive Iru1ovation 扣1d Asynnnen·ic Competition New Competitive Lai1dscape m the F1hn and Televis10n lnduslly Cham as Netf11x's Strategy Shifts ．． Independent Film Producmg Chmese Edition 破坏性创新与不对称竞争 奈飞竞争战略变化而形成的产业链新格局 WU Fan Shanghai Jiao Tong University Repositioning Sn·ategy ofTraditional Brands m New Consmnption上ra 吴帆 上海交通大学 ． ． WANG Nmgxm 王宁罄 King's College London ZHONG Sheng 钟晟 6 Title GAO Tangxuan 高唐璇 MING Yan 明埮 Wuhan Umvers1ty 文化赋能消费升级与老字号品牌重塑战略 — 以上海豫园百年经典品牌为例 — Fandom, Pro sumer, and Prutic1pat01y Culnu-e --叩 Etlu10grnphy oftlie Fffsl IdolIZed Musical Reseaid1 on Scenes liiteractive Tomism Expenence Model Based on Ct1ltural IP Trru1sfonnallon Taking the "Holy Land Pil 笆image" Activity of the Japanese Ai1imation Indust:Iy as an Example 基于文化IP转化的场景互动式旅游体验研究 “ ” —以日本动漫产业 圣地巡礼 为例 Venue: RoomAOS-203, Zizhu International Education Park, 155 Tanjiatang Rd., Minhang District, Shanghai No. 1 2 Discussant: ZHOU Shuhua Speake1 Gabnele Goretti CHENJm DAIYanhang AH"ihatJon Title NanJmg Umvers1ty Crossmg Des1gi1 DSCH Desi驴 Strate担es II1spirnd by Ct1lttu-al Hentage Central Umvers1ty of 戴砚亮 Fmance and Econom1cs Bambang K. Pnhandono Umvers1tas Atma F. Amta Herawati TANG Changqiao 唐昌乔 WANGBe1 王悟 Aesthetic Power of Digital Realm - Digital Ct1lh.u-al and Creative Des叩1 Experiment Based on Oriental Aesthetic Consciousness 数字境界美学力—基千 东方美学惹识的数字文创设计实验 Jaya Yogyakarta Tiie Role oflntellecllial Heritage m Development of Soc10－心t Prenemship 狙d Creative Economy Gmzhou University Research on Brru1d Consb1.1ction m Western Mmmtain凡ea Driven by Digital Ct1lh.u-e ai1d Crea-tion 如ngsu Umvers1ty of Science and Technology 数字文创驱动下的 西部山地区域品牌构建研究 Prese1vmg II血ngible Ct1lh.u-al He11tage tluough Creative Industries a Case S1t1dy of Chinese Guqin Societies m Time: 10:00-12:00, 23 November, 2019 d 发 1 e m h 与 扣 团 文 u化 m Panel 5 Traditional Culture, New Media, and Contemporary Art Moderator: Titus Levi Co g吐 oal OO 四叩 花球 2 芯lt 全 订 ICC/ 尽埜竺兄空吧空竺 议 bal 0, 8旺 Glo 品g ， ＿ bal o, 议 8d 发 8虹 Glo gg oo 王 1 n” 与 意 oa . 扣叫 化 ooal od 2 彻己 ， ICC/ 翌梵竺笠在吧空'st ＿ Panel 6 Culture and Economy in the Information Society-Graduate Students Time: 10:00-12:00, 23 November, 2019 Venue: RoomAOS-206, Zizhu International Education Park, 155 Tanjiatang Rd., Minhang District, Shanghai Moderator: XU Zhixin徐枝新 No. Speaker DENG Yuan 邓漁 HE Lmgxiao 何凌雷 3 4 RhythyQum WANGXmy1 王心怡 Discussant:Ang Peng Hwa At1Jhat1011 Shanghai Jiao Tong University Title The Image of Chinese People们 American Films Films Made between 1970 to 2018 中国人在美国电影中的形象 以1970年至2018年的电影为例 Shanghai Jiao Tong University Changes 1n Acculturation Strategies Comparison Analysis of Flower Drum Song and M Butterfly Shanghai Jiao Tong University The Impact of EDM a study Investigating Electronic Dance Music's Relevance 1n Music Educati on Shanghai Jiao Tong University The Determination of the Celebrity's Endorsement Fee Graduate Students Time: 10:00-12:00, 23 November, 2019 Venue: RoomAOS-207, Zizhu International Education Park, 155 Tanjiatang Rd., M呻ang District, Shanghai 1 Discussant: XUE Ke薛可，SONGJunhua 宋俊华 Speaker CHENYulong 陈玉珑 CHENYulong 陈玉珑 3 DING Yi 丁卒韦 Affihation Title Shanghai Jiao Tong Umvers1ty The Academic Field Change of Intangible Cultural Heritage Shanghai Jiao Tong Umvers1ty The "Heart" and the "New" of Su Embroidery—|nterview with Yingz1 Zou, the Inheritor of the National Intangible Cultural Heritage of Zhenhu, J1angsu 非物质文化遗产学术场域 的知识图谱分析 苏绣之 心 与苏绣之 新 —江苏镇湖国家级非物质文化 遗产传承人邹英姿访谈录 “ Shanghai Jiao Tong Umvers1ty “ ” ” The Research on the Audience's Cognition and Attitude to the Content of Suzhou Embroidery 1n TV Dramas Taking Story of Yanx1 Palace as an Example 观众对电视剧中苏绣内容的 认知与态度研究一 以（延禧攻略〉为例 4 5 LIYife1 李亦飞 MENG X1aoxiao 孟筏筏 Shanghai Jiao Tong Umvers1ty Shanghai Jiao Tong Umvers1ty Research on the D1 g1tal Communication of lntang阎e Cultural Heritage们 China An Audience Perspective 数字时代下的中国非物质 文化遗产传播研究基千受众视角 Study on the Intangible Cultural Heritage 1n the Perspective of Cultural Sharing “ ＇＇ 文化共享视角下的 非遗 传播研究 6 YANG Chengcheng 杨程程 Shanghai Normal University bal o, Panel 7 Digital Exploration and Inheritance of Intangible Heritage No 1芯 议 8虹 Glo 品 g 8d 发 i 伦如 na合 ＂业 CC 产 d廪 nn oa创 扣ol化 ICC/ 尽氐竺笠空吧空空 Moderator: XUE Ke薛可 。 oal 曰 2 彻 ， 削 ＿ Analysis on the Model and Path of Chinese Intangible Cultural Heritage Anti-Poverty Project 创造性转化视角下 ” “非遗扶贫 项目模式探析 d丘 Glo bal议 o, 品g 2正 1 。 已 创 ＿ ＿＿ ， ICC/ 尽轮兰空空究巴巴芒 ＿ Luncheon T ime: 12:00-13:00 Venue: Basement Floor, Zizhu International Education Park, 155 Tanjiatang Rd., Minhang District, Shanghai Panel 8 Education and Cultural and Creative Talent Training T ime: 13:30-15:30, 23 November, 2019 Venue: RoomA07-400, Zizhu International Education Park, 155 Tanjiatang Rd., Minhang District, Shanghai Moderator: ZHANG Weimin 张伟民 No. Speaker CHEN Jiym 陈积银 2 Discussant: Ernest J. Wilson III At1ihat10n X1'an Jiaotong University T仆le Irn1ovatio11 and Prese1-vatio11 Jmm1alism and Cmmnunication Education m the Age of Media — Based on the Iii-depth Inte1view with Elites m the Field 创新与守成 万物皆媒时代的 新闻传播教育 一基千业界精英的深度访谈 Cheng Kung University Nmnuing Crossmg-sector Brokering Talent for the Creative Ecosystem_A Critical Dialogt1e between Pohcy and Practice m Taiw扣l Sabme Chretien- Ichikawa ESSCA School of Management Educating Generation Z Futtire Pe1,pectives for 小e Creative Economy m China Gabnelle Peterson University of South Carolina Perfonning AI1s Education m the 21" Cenllny The Need for Live Perfonnance and Classical Pe1fonnance Pedagogy CHUNG Hsiao-Lmg 仲晓玲 Nie Ularu WANGXm University of South Carolina, Columbia Umvers1ty of Southern California The Teclmology linpact m International Teaching Models m Tiiea订e, Film a.i1d Telev1s10n Tiie Ciilnue ai1d Creative Indusb·ies Speculations on tl1e Local-Global Field of C01111numcation Venue: RoomA07-201, Zizhu International Education Park, 155 Tanjiatang Rd., M呻ang District, Shanghai Discussant: YU Gan, GeoffreyAlan Rhodes Moderator: YU Gan No Speaker Geoffrey Alan Rhodes 、 Al tihat1on School of the Art Inslitute of Chicago Guangdong-Ta1wan College of 2 CHANG Hung-Yu 张鸿俞 Industrial Science & Technology, Dongguan University of Tech-nology, Cheng Kung Umvers1ty 3 WU Jiayu 吴佳屿 ZHAOWe1 Shanghai Jiao Tong Umvers1ty Donghua University 赵蔚 5 ZHANG Xuanzhong 张选中 Northeast Normal Umvers1ty Title Collaborations between the Academy 叨d Hist01y Musemns to Produce Me如for the Futtire, a Case S1t1dy die Chicago 00 Project Explormg the Attractive Factors of Traveling with the Evaluation Giid Method(EGM) 应用评价构造法探讨旅行之魅力因子 How Does Modem Museum Speak to You on the Social Med印 From Musemn Brand Connnunity to Musemn Brand Cluster m China 国内博物馆品牌社群 到品牌集群的建设与发展 Cooperation and I1111ovation of Ice AI1 ai1d Cross-Ctilture--Take tl1e Combmation of 3d 血elligent Hologi·aphic Projection Technology 叩d Ice Alt as an Example 冰雪艺术与跨文化合作创新 一以3d智 能全息投影技术与冰雪艺术的结合为例 妞 妇 GIgg - ii Time: 13:30-15:30, 23 November, 2019 9 2 Panel 9 Museums, Exhibitions, and Derivatives 1玉 烹 。 已 催 ICC/ 挠径竺笠空吧空竺 ， ＿ 议 8丘 Glo 8d 发 n h与 bal o, 1 ＿ 已 2 - ii 王 。王 c st? 创 ICC/ 执凳立空空赞芒竺 Panel 10 Internet, Community, and User Research Time: 13:30-15:30, 23 November, 2019 Venue: RoomA07-200, Zizhu International Education Park, 155 Tanjiatang Rd., Minhang District, Shanghai Moderator: XU Yi徐伟 No Speaker Al1Ihat1on TItlc Comeha Bogen Shanghai Jiao Tong Umvers1ty D屯ta! Hmnamties m Researching Culttu-al and C1eative Industries Potential and Challenges F1hppo G1lard1 3 Ceha Lam Ningbo Chma Umvers1ty of Nottingham Nmgbo Chma Umvers1ty of Southern 任汝芩 CahfomIa 徐伟 7 Umvers1ty of Nottingham RENRuqm XUYi 6 Discussant: Ang Peng Hwa XUZibm 徐子彬 ZHAOWe1 赵蔚 Trnnsmedia St01ytellmg m China World-bmlding, Audience Engagement, ru1d Onlme D1s1I1bution Chinese Au山ence Engagement ai1d User Created Content Facmg Ethical C11s1s of Celebrities Self-Orgamzed Responses from Fan C01111mmities on Sma Weibo Shanghai Jiao Tong Umvers1ty Tippmg to Free-of-clmge Se,vices - Unders血1ding Oi1lme Tippmg Behavior by the Theory of Pla1med Behav101 Shanghai Jiao Tong Umvers1ty Platfonn Screenmg with Paid Inclus1011 Donghua Umvers1ty D1scuss1011 on tl1e ConstI1.1ction Mode of Culh.u-al C1eative Brai1d Ill凡tificial Intelligent Age Al智能时代创意品牌的构建模式探讨 No. 3 4 Al fihat1011 Title CHEN Lu Shanghai University of Engmeenng Science Regional Color Plrunnng and Culturnl and Creative Product DeSign 区域色彩规划与文创产品设计 FU Pengfe1 Monash Umvers1ty Maker Movement ru1d Ct1lttu-al and Creative Industries m China- a Convergence of Teclu1olo伊cal !1movation ru1d Ct1lttu-al Creativity Gerald T homas Goodnight Umvers1ty of ZHENG Lei郑雷 Southern California Karolma Pawlik Shanghai Jiao Tong University XU Jian 徐剑 6 、 Speaker 陈1路 2 Discussant: Tom Goodnight, XU Jian徐剑 Shanghai Jiao Tong University XIONG Shuo Huazhong Umvers1ty of 熊硕 Science and Technology Wildfrres as Wicked Problems On Sustainable Co!Illmuncation If We Don't Clann Shai1gliai's Des屯1 Hentage Now, Wl10 Ever Will? Des1grnng and Aiialyzing II油cators of!Jitemational Ct1lttu-al Metropolis 国际文化大都市指标设计及评价 City linage Promotion by Game Scenes and Skins Design 钰 Moderator: WANG Wei王维 三 Shanghai 9bal Venue: Room AOS-203, Zizhu International Education Park, 155 Tanjiatang Rd., M呻ang District, 1己 Time: 13:30-15:30, 23 November, 2019 印叫 化 Panel 11 Urban Culture and Competitiveness 王 。 认 oo aod ” 2 训三 ICC/ 翌轻乏芒竺咒吧空竺 ， ＿ 9 bal 议 店 gH g 8d 发 缸 殴 nh & Glo 已 1 。 王 化 卯 ral mu 文 比咄 球 2: 彻 , ICC/ 翌恕竺无空吧空竺 ＿ Panel 12 Cultural Communication & Cross-border Integration of Culture and Creativity -Graduate Students Time: 13:30-15:30, 23 November, 2019 Venue: RoomAOS-206, Zizhu International Education Park, 155 Tanjiatang Rd., Minhang District, Shanghai Moderator: ZHOU Shuhua No. Speaker AN Dong 安冬 2 3 MAO Qianqian 毛倩倩 XU Jingwe1 徐竞伟 Discussant: ZHOU Shuhua, LIU Peng文阱鹘 AfiIIIation Title Shanghai Jiao Tong Umvers1ty I nvest1gat1on on the Practice and lnfiuence of Magic Lantern Proiectors and Films 1n T'ou-Se-We, Shanghai 魔灯幻影 对上海土山湾幻灯 实践与影响的考察 Shanghai Jiao Tong Umvers1ty "When Tradition Meets Creat1v1ty"an Evaluation of the Development of Contemporary Chinese Culture 1n Western Academia “当传统遇见创葱' —西方学界对中国当代文化发展的评价 Umvers1ty of Shanghai for Science and Technology Research on Social Network Relations and Op吓on Leaders 1n Mobile Online Games -Take Mob把 Game "Onmyoj1" as an Example 移动游戏环境下的社交网络建构 Shanghai Jiao Tong Umvers1ty Study on the Function and Appl1cat1on Principle of Illustration 1n Chinese Cultural and Creative Design 插画艺术在文创设计中的价值 与应用原则研究 Umvers1ty of Shanghai for Science and Technology Analysis of Chinese Online Literature Overseas Market Strategies From the Perspective of Cultural Discount. A Case Study of Webnovel 文化折扣背景下我国网络文学 出诲策略探析一以Webnovel为例 Shanghai Jiao Tong Umvers1ty Econom1c Analysis on Self-med旧 Platform Combating Piracy 自媒体平台治理盗版的决策分析 Shanghai Jiao Tong University A Bnef Analysis of Life Spring and Alienation of Knowledge Payment 浅析知识付费的生命涌泉与异化态势 ZHOU Sheng 4 周盛 ZHANG Fan 张帆 5 6 7 WANG Dun 王顿 WANGJiaxm 王佳欣 WEI Yuan 魏媛 Moderator: LIANG Mo梁莫 No 1 2 3 4 5 Speaker FEI Kailan 费凯浦］ LOUYiman 娄伊曼 SONGYanrm 宋炎容 WAGNRm 王睿 XUHmymg 徐慧颖 Discussant: Sherwood HU胡雪晔 、 Altihat1on Title Shanghai Jiao Tong University Analysis of the Innovative Use of Traditional IP 1n the ACGN Market Take the Animated Film "Ne Zha" as an Example 二次元市场中传统IP的 创新运用分析一 —以动画电影 《哪旺之魔童降世》 为例 Shanghai Jiao Tong University The Problem of Audience Power 1n Reality ShowsTaking "Flowers and Teenagers" as an Example 真人秀节目中的观众权力问题 —以《花儿与少年》为例 Shanghai Jiao Tong University Release Schedule and Marketing Strategy of Chinese Films 中国电影的档期与营销 Shanghai Jiao Tong University The Boundary between VR Movies and VR Games on the Essence of Movies as an Independent Art 1n Virtual Reality 虚拟现实中电影与游戏的边界 项论电影在VR中作为 独立艺术形式的内核 Shanghai Jiao Tong University The Communicat1on Analysis of "She-Variety" 1n SHE七RA ” “她经济 时代下的 “ “她综艺 传播探析 8丘 Glo Shanghai bal 议 , o Venue: Room AOS-207, Zizhu International Education Park, 155 Tanjiatang Rd., Minhang District, Co gi Time: 13:30-15:30, 23 November, 2019 1云 了 玉 Film and Variety Shows -Graduate Students 四 oo aod 扣ral 化 i gi Panel 13 Content Production and Business Model Innovation of oal 2 ICC/ 翌昝立吃空空竺竺? 彻 什 ＿ 议 Glo8 丘 与 g 8d 发 品 bal o, 1 C产 扣 ral化 ” oe aed g 三 oal 2 引五 ， ICC/ 尽昝立吃？咒屯空竺 ＿ Panel 14 Cultural and Creative Industry & Creative Space-Graduate Students T ime: 13:30-15:30, 23 November, 2019 Venue: RoomAOS-210, Zizhu International Education Park, 155 Tanjiatang Rd., Minhang District, Shanghai Moderator: Louisa HA哈攸盈 Discussant: Louisa HA哈筏盈，ZHANG Guotao张国涛 No 2 Speaker FENG Xiaotong Communication University 冯小桐 ofChma LI Jinsha 李尽沙 LI Longfe1 李龙飞 NING Chuanhn 4 Af1Ihat1on 宁传林 GAOJialm 萤 吉芦］豕-匕秝 木 Peking Umvers1ty 孙懿琳 ZHANG Fan Shanghai Jiao Tong University 于萌 生活服务＋文化创惹 县级融媒体中心建设的新思路 Creative Space Constiuction S11·ategy Based on Scenescapes TI my-- Taking 5Lmeet of Dongs, As ru1 Example 比 Evaltiation of Ct1lll1ral Gomg Out Effect An outlook Based on Cross- border M&A Perfonnance of Ct1lll1ral Ente1prises (2008-2017) 文化企业跨境并购绩效影响因素实证研究 来自中国的经验证据(2008-2017) — — City Umvers1ty of Hong Kong University of Shanghai for Science and Technology Shanghai Jiao Tong University Interaction Expenence Application and Dissenunation of Museum Exhibitions—Re-consideration and Re-nmovation of Sh 狙gha, Nah.u-al压st01y Museum 博物馆展陈中交互体验的运用与传播 —对上，每自然博物馆的重新思考与再创新 Des屯1 and Aiialys1s of Ct1lt1u-al a.i1d Creative Pi·oducts of MuseunJS 博物馆文化创惹产品的设计案例研究 张帆 YU Meng Life Se1v1ce + Creative Ct山ma! Industry A New Strategy for the Constluction of County-level Convergence Media Center 基于场景理论的创惹栠聚空间 共享际为例 营造策略�以东四 SUNYihn 5 Title Shanghai Jiao Tong University Analysis on the Busmess Model IImovation Path of Phys1cal Bookstore m the Context of Culn,rnl and Creative II1dusl!y 文化创意产业背景下实体书店 商业模式创新路径探析 Time: 15:30-16:00 Venue: RoomA07-200, Zizhu International Education Park, 155 Tanjiatang Rd., Minhang District, Shanghai A rt Valley Studio Show Time: 16:00-17:00 Venue: ICCI Gallery, 1st floor,A07, Zizhu International Education Park, 155 Tanjiatang Rd., Minhang District, Shanghai Farewell Reception Time: 17:00-18:30 Venue: Basement Floor, Zizhu International Education Park, 155 Tanjiatang Rd., M呻ang Minhang District, Shanghai 7.Registration & Transportation Guide 1) Registration on 20 November 2019 (Wednesday) : Time: 15:00-20:00, November 20, 2019 (extended to 11:30, November 21,2019) Location : Lobby of Hyatt Place Hotel(No. 9 Shenhong Road, Minhang District, Shanghai) Transportation: hongqiao airport/high-speed railway station: walk (10 minutes) Pudong airport: take a taxi or subway to hongqiao railway station and walk to destination 2) Conference Registration On November 21,2019 (Thursday): Time: 11:30-13:00, November 21, 2019 Location: Conference Lecture Hall, 3吓loor, Buil山ng C, National Exh伽tion Center, No.77 Laigang Road, Qingpu District, Shanghai Transportation: 1) 12:00 to 13:15, shuttle buses to the venue every 20 minutes, pick up place at the hyatt place hotel; 2) 12:00, take the shuttle bus at the gate of Zizhu International Education Park, No. 155, Danjiatang Road, Mi汕ang District; GIgg Closing Remarks & Awards Ceremony 1玉 9 二 三 0五 a 已 化 孔ral 2 i gi 催 ICC/ 挠恕竺笠空吧空竺 ， ＿ 的 108 际 G “ 6 5S 9bal 怍 佐 ＂合 n叭 五 o e业 c 1 H宁 。已 2 --i 彻 ， ICC/ 翌梵竺梵空吧空竺 ＿ 3) 12:00 take the shuttle bus at the Xuhui Campus of Shanghai Jiao Tong University; 4) Go by yourself: exit from the subway station at exit 4 and 5 of xujing east station and walk to the office building C; Please drive to the National Exhibition Center through gate 17. 5) 17:00 take shuttle bus from National Exh伽tion Center building C office to Hyatt Place/Zizhu International Education Park/Xuhui Campus 3) Visit The 2nd Yangtze River Delta International Cultural Industry Expo & Panel Conference On November 22nd, 2019 (Friday) Time: 10:00-18:00 Location: Room B1 of Hyatt Place Hyatt Place In Hongqiao Business District Transportation: 1) 9:00: Shuttle Bus from Zizhu International Education Park to National Exhibition Center Hall 7.2 2) 9:50: Shuttle Bus from Hyatt Place Hotel Shuttle Bus to National Exhibition Center Hall 7.2 3) 11:45: Shuttle bus from National Exhibition Center Hall 7.2 to Hyatt Place Hotel 4) 12:00: Shuttle bus from Zizhu International Education Park to Hyatt Place Hotel 5) 18:00: Shuttle bus from Hyatt Place Hotel to Zizhu International Education Park 4) Panel Conference 23 November,2019 (Saturday) Time: 8:30-19:00, November 23rd Location: Building A 7-A8, Zizhu International Education Park, No. 155, Danjiatang Road, Miuhang District, Shanghai Transportation: 1) 7:30: shuttle bus from Hyatt Place Hongqiao To Zizhu International Education Park 2) 7:30: shuttle bus from xuhui campus to Zizhu International Education Park 3) 19:00: shuttle bus from Zizhu International Education Park to Hyatt Hotel/xuhui campus Questions and Contacts Conference agenda: wu.hu@sjtu.edu.cn +86 17606814355 (HU Wu) Payment related : ytshi@sjtu.edu.cn +86 13917516901 (SHI Yanting) Paper/PowerPoint Slides submission: icci-conf@sjtu.edu.cn +86 13512191982(LU Liangqiong)