工商管理學士學位（市場學）.pdf

For students admitted from academic year 2015/2016 (B-B5-XXXX-X students) Major in Marketing - MKG11 Updated on 03/07/2018 Students are strongly advised to check the enrolment records each semester in order to secure the graduation requirement has been fulfilled. You may print out this study plan and cross-check with your enrolment records. Should you have any doubts on the below study plan, please approach the FBA General Office for confirmation. * Course Type CM : Compulsory/Major Course GE : General Education Course RE : Required Elective DE : Distribution / Diversity Elective FE : Free Elective First Year - UF1 NEW Course Code BECO1000 OLD Course Title Course Code BECO100 Principles of Microeconomics PSYC1000 PSYB111 Introduction to Psychology ISOM1002 QMDS100 CPED1999 SAGE102 Credit Units * Course Type 1st Sem 3 CM X 3 GE X Business Mathematics 3 GE X First-Year Experiential Learning - GE X 3 GE X 1 General Education Course 3 GE X 1 General Education Course 3 GE X 2nd Sem 1 "English Language" Course N/A EELC121 English II: Introduction to University English 1 N/A EELC131 English III: Academic English 1 N/A EELC141 English IV: Academic English 3 N/A ENGL112 Critical Reading and Writing BECO1001 BECO101 Principles of Macroeconomics 3 CM X ISOM1001 EBIS112 Contemporary Information Systems for Organizations 3 GE X MGMT1000 MGMT110 Principles of Business Management 3 CM X 3 GE X 3 GE X 1 "English Language" Course N/A EELC122 English II: Introduction to University English 2 N/A EELC132 English III: Academic English 2 N/A EELC142 English IV: Academic English 4 N/A ENGL113 Experiencing Literature In English 1 General Education Course 33 Students are required to take the course 'Introduction to Psychology' to substitute the GE course in area of 'Life Science, Health and the Human Condition'. Students are required to take the course 'Business Mathematics' to substitute the GE course in area of 'Mathematics/Quantitative Reasoning'. Students are required to take ONE pair of the above English courses. Students are required to take the course 'Contemporary Information Systems for Organizations' for the GE course in area of 'Information Technology and Knowledge Society'. Second Year - UF2 NEW Course Code MGMT2001 OLD Course Code MGMT221 Organizational Behavior ISOM2001 EBIS200 Course Title Information Systems and Organizations Credit Units * Course Type 1st Sem 2nd Sem 3 CM X X 3 CM X X Students who take MGMT2001/MGMT221 in 1st semester will take ISOM2001/EBIS200 in 2nd semester, and vice versa. ACCT1000 ACCT100 Principles of Financial Accounting 3 CM X MGMT2000 MGMT220 Business Communications 3 CM X 1 General Education Course 3 GE X 1 Free Elective 3 FE X 1 Free Elective 3 FE X ACCT2002 ACCT213 Principles of Managerial Accounting 3 CM X FINC2000 FINC210 Financial Management 3 CM X MKTG2000 MKTG220 Principles of Marketing 3 CM X ISOM2002 QMDS200 Statistics and Data Analysis 3 CM X 3 GE X 1 General Education Course 36 Third Year - UF3 NEW Course Code MGMT3000 OLD Course Title Course Code GBMT300 Global Business Environment MGMT3003 MGMT330 MKTG3000 MKTG340 Credit Units * Course Type 1st Sem 3 CM X Strategic Management 3 CM X Consumer Behavior 3 CM X 1 Distribution/Diversity Elective 3 DE X 1 Free Elective 3 FE X 2nd Sem ACCT2003 BBEL332 Business Law 3 DE X MGMT3004 MGMT331 Research Methods 3 CM X MKTG4000 MKTG410 International Marketing 3 CM X ISOM3030 QMDS300 Quantitative Decision Analysis 3 CM X 1 Distribution/Diversity Elective 3 DE X 1 Free Elective 3 FE X 33 For students admitted from academic year 2015/2016 (B-B5-XXXX-X students) Major in Marketing - MKG11 Updated on 03/07/2018 Students are strongly advised to check the enrolment records each semester in order to secure the graduation requirement has been fulfilled. You may print out this study plan and cross-check with your enrolment records. Should you have any doubts on the below study plan, please approach the FBA General Office for confirmation. * Course Type CM : Compulsory/Major Course GE : General Education Course RE : Required Elective DE : Distribution / Diversity Elective FE : Free Elective Fourth Year - UF4 NEW Course Code MKTG4001 OLD Course Title Course Code MKTG411 Integrated Marketing Communications MKTG4002 MKTG412 Credit Units * Course Type 1st Sem 3 CM X 3 CM X 1 General Education Course 1 GE X 1 General Education Course 2 GE X 1 Marketing Required Elective 3 RE X 1 Marketing Required Elective 3 RE X 1 Free Elective 3 FE X 3 CM X 1 General Education Course 3 GE X 1 Distribution/Diversity Elective 3 DE X 1 Marketing Required Elective 3 RE X 1 Free Elective 3 FE X ISOM4006 QMDS400 Marketing Strategy Project and Quality Management 33 The two GE courses included in the 1st semester are in areas of 'Physical Education' and 'Visual and Performing Arts'. Marketing Required Electives NEW Course Code MKTG3001 OLD Course Title Course Code MKTG341 Business-to-Business Marketing MKTG4003 MKTG420 Services Marketing MKTG4004 MKTG421 Sales Management MKTG4005 MKTG422 Retail Strategy MKTG4006 MKTG423 International Retailing MKTG4007 MKTG424 Marketing for Hospitality Industry MKTG4008 MKTG426 Events Marketing MKTG4009 MKTG427 Marketing Channel Management MKTG4010 MKTG428 Product Management MKTG4011 MKTG429 Pricing Strategy MKTG4012 MKTG430 Customer Relationship Management MKTG4013 MKTG431 Internet Marketing: Principles and Models MKTG4014 MKTG432 Brand Management MKTG4015 MKTG433 Quantitative Marketing Research MKTG4016 MKTG434 Qualitative Marketing Research MKTG4017 MKTG435 Special Topics in Marketing MKTG4018 MKTG436 Leisure and Lifestyle Marketing 2nd Sem